Ride-hailing service provider Grab has announced a number of new safety measures for both its passengers and drivers. The new initiatives are led by the introduction of an emergency button for improved passenger safety.

The one-touch button in the passenger app will connect passengers to the national emergency response service (MERS 999) in the event of an emergency, and Grab says it will log all out-going calls made via the emergency button to follow-up with passengers and authorities.

For drivers, the company says it is working with its partner Eagle-i to provide free Eagle-i CVR dash-cams to its 3,500 top performing female and platinum drivers nationwide.

The 120 degree-wide view camera will be able to record both audio and visual footage up to 90 minutes long, and will come with a safety protective sticker to avoid tampering. The memory card can only be removed by an authorised Grab personnel in the event of an incident or if a dispute occurs.

It added that drivers who qualify to receive the cameras for free will receive communications from the company beginning next month on how to get them. Meanwhile, Grab said its other drivers can purchase the camera via Eagle-i’s website at a 70% discount, the offer being for a limited time only.

Finally, a telematics programme is also being introduced. With the programme, which features a combination of machine learning and predictive analytics that identifies unsafe driving habits such as speeding, swerving and hard braking or accelerating, Grab hopes to educate drivers on ways to improve the driving experience.

Drivers will receive weekly summary of their driving performance for their reference and further improvement. The programme, which was rolled out in June in Singapore, has already received very encouraging results to help improve road safety, with a 15% reduction in speeding among the gains.

The introduction of the new safety measures were welcomed by the Land Public Transport Commission (SPAD) and minister in the prime minister’s department Datuk Seri Nancy Shukri. The SPAD said it was appreciative of Grab’s forward-thinking by going the extra mile to incorporate the emergency button as well as the other initiatives.