Honda Malaysia has announced the introduction of a new merchandise line-up, which is made up of a number of lifestyle-oriented products.

The stylish collection of apparel and associated gear is based on a ‘Challenging Spirit’ theme, which the company says is inspired by the DNA of Honda, celebrating both the perseverance and fighting spirit of the automaker as well as its achievements since its inception in 1948.

The Challenging Spirit leitmotif is translated on to the new merchandise via a design called The Great Wave. Stylised in artistic, hand-drawn lines, the design is a common feature linking the entire product range.

Leading the new merchandise line-up is an apparel range consisting of t-shirts and polo shirts to sweaters and bomber jackets. Targeted at current, younger Honda fans, the active wear items in the collection are said to be perfect for work or leisure.

The line-up also includes a wide range of accessories such as caps, water bottles, umbrellas and mini travel pouches. Also to be found in the collection are duffel bags, tote and shoe bags as well as backpacks, as well as corporate merchandise such as racing shirts.

The collection was previewed recently at the launch of the Honda CR-V and City Hybrid. The range is set to be available at all 91 Honda showrooms across the country at the end of August.