With a slew of new vehicles on the way like the new BMW 8 Series, X7 and i8 Roadster, the German carmaker is looking to classify its expanded luxury segment line-up as ‘elite’ models. These vehicles will feature a newly-designed logo, which combines a black-and-white version of the manufacturer’s roundel with the company name, “Bayerische Motoren Werke,” written out in full.

According to BMW, the B&W style was first used more than 100 years ago, and serves to represent the deeply-rooted elements of BMW heritage – “the daring to explore standalone solutions and concepts, and the ability to take on challenges and emerge from them stronger.”

This elite club of BMW models will include models wearing the 7 or 8 badge as the “ongoing development of luxury as a concept is closely linked with the numbers 7 and 8 in the BMW model scheme,” so says the company.

Therefore, the 7 Series, which has been the brand’s model of choice to showcase its latest technologies, will get the B&W logo. Joining it will be the upcoming 8 Series, X7, i8 and i8 Roadster, with the last two being BMW’s representation of the “future of the sports car.”

The cars in these attached photos don’t appear to carry the new logo yet, but BMW says the “presence for the brand’s luxury-segment models will be unveiled for the first time” at the Frankfurt Motor Show, so stay tuned.