Proton dealers were taken on a trip to China recently, where they got a chance to visit a Lynk & Co “lifestyle store” dealership in Shanghai. It was an eye-opening experience for the dealers, as the outlet wasn’t just a regular car showroom, just like how Geely’s new brand isn’t a conventional one.
“This is totally a new concept of a dealer outlet. Never looking like an automobile outlet, instead it looks more like a lifestyle store. The outside of the building is totally interesting, and wait till you get inside, even more surprising,” said Azizulmu’min Mohd Hussain Malim of Rohamas Corporation.
“Just like walking into a boutique in a mall – it is the same feeling. It does not just shout about the cars, but what is in the store to be explored. It does not just focus on the cars, but the kind of lifestyle it brings by owning a Lynk & Co. It is about the association with the brand, and not the brand itself. Truly forward, smart and refreshing. If this concept is brought over here in Malaysia, I bet it will be a crowd puller,” he added.
“Walk-in, and there is the coffee area, with a range of ribbon-coloured lollipops with the word Lynk & Co engraved unto it. Opposite this is the merchandise area, where there are shirts, caps and other merchandise to look at, or just to purchase as souvenirs. Not only that, it also has the coffee area, kids area and a comfortable lounge area where customers can relax and be pampered while waiting for their cars to be serviced,” the Proton dealer described.
Lynk & Co isn’t just about selling cars, as observed by Louis Ng Boon Cheng of NHL Automobil. “This is a true business strategy at work, no longer about the hard selling of cars. It is all about concept selling and design, and the creation of a trend by owning a Lynk & Co car. I truly look forward to the same concept being copied here in Malaysia,” he said.
“The showroom bring about a different feeling compared to other brands in the market. A relax and cheerful atmosphere as well as digital corner bring about a difference to customers’ feelings, especially when they step-into the showroom. With spacious waiting area and comfortable café, this make customers feel excited and valued when they walk in,” observed Razali Ahmad of Erakars.
“The easy set up and non-cluttered way of presenting the cars in the showroom is also a big plus. Kids would love the ambience and the space is good for small talks amongst adults over a good cup of coffee, to just relax and not feeling hurried while waiting for car to be serviced,” he added.
What’s the latest on the funky new brand? Last month, Lynk & Co revealed a new model called the 02, its third product after the 01 SUV and 03 sedan.
GALLERY: Lynk & Co 02
Looking to sell your car? Sell it with Carro.
Proton should penalise all of the dealers because of their poor performance in JD power CSI score making prospect buyers shift to Toyota and Honda, they both dominated the field in the past 10 years. No point ppl buy good looking cars with features when the after sales support is thrash.
rakyat don’t want fancy showrooms. They want good after sales service. They want to hear the Proton SC showing care and concern to their problems
rakyat don’t want to hear, “Biasala bang, ini Proton, faham faham lah, mesti ada krik krik krik bunyi selama lama nya”
Syabas all Proton Dealers, took initiative to urge government to scrap old vehicles to boost Proton sales.
Malaysia will never be Shanghai in terms of development nor spending power. What’s wrong with this Chinaman CEO at Proton ? keep giving us these glorified visits… All proton have the next 12 months is just a Boyue. Better wake up CEO
Dealers literally taken for a ride … A fairy tale ride
What’s Proton trying to imply ? Lynk will allow Proton to rebadge ? It’s like saying Volvo will be rebadge as Proton too. There is always brand market independence even with common shareholders to protect the superior brand . This is very misleading and irresponsible of Proton to misled Malaysians and giving false hope to Proton Dealers to upgrade costing millions. Thumbs down !
Same like Government departments, spend so much of money for Rombongan sambil belajar….fly Business Class and stay 5 star hotels.
But does anything come out of it?
An eye opening exposure to Proton dealers. 34 years in existence being jaguh kampong, surely they were impressed and bewildered by the immense advancement outside their tempurung. Positive paradigm shift in their car selling. Kudos to the benevolent Geely Chinas mgmt for not giving up on them. Goodluck P1!
Every year, thousands of Government servants fly overseas for seminars, business, conference and meetings.
They have seen showrooms like this long ago.
Infact I have seen this in Europe 10 years ago.
Why now only their eyes opened?
All the Mara and JPJ students go overseas and study using Government money never brought back these iseas?
Which course send pipu go to car showrooms to do study?
First hand experience with these Mara JPJ scholarship students in UK. They mostly mingle amongst themselves, moan about missing home & being cold, complaint can’t find halal food everywhere they go, refuse to mix with other Asian students and the Brits.
Basically, they brought the coconut shell with them & preferred to stay under it despite having the opportunity to explore a different country & culture.
Wasted opportunity but that’s the way they are.
Local employers disappointed with their low quality work esp poor English proficiency.
You can have all the fancy showrooms in the world. You can even put a GSC Cinema or TGV cinema in your showroom to show free movies. You can serve the best latte in town.
But all this have no meaning when you price your product at RM100k. Who in Malaysia can really afford RM100k?
As Proton CEO already announced, 75% of their total sales come from Saga and Persona. Cars that are RM50k.
The balance 25%, you can assume, bulk percentage comes from Government ordered Perdanas.
So at the end of the day, PRICE rules. All the posh showrooms have no meaning when you gonna sell your car at RM100k.
By the way, those who can afford RM100k will just add a bit more and buy a Nissan X Trail at RM120k or a Subaru Forester at RM116k
NHL as in the melaka dealer NHL?
proton propaganda ke ni, trip syok sendiri saja hahaha
Why do these wow moments for the dealers sound like they never even bothered trying to improve themselves by walking into another marques showroom and looking at how they do things? Instead they only go wow after getting a free field trip courtesy of geely and commenting how nice and how they should emulate. Huh, now only want to emulate and improve the exprience?
Shame on Proton dealers
I owned couple of Protons and been in the dealer stores lots of time. I can says that with current standards of Proton dealership, for them even a visit to the toyota showroom next door would WOW them.
Bukan saja rusa, ini kambing, unta, burung unta, gajah semua masuk kampung.
I believe Geely will also wowed by Proton one day…
bagaikan rusa masuk kampung, katak keluar tempurung =P
The first Lynk & Co sold 6k units online, sold out within 3 minutes.
A great start, and greater things to come in the future!
Lynk & Co, Geely, Proton > all
Already half a year passed, still waiting for Proton to rebound.
Boyue launch December…..after that, Proton will say need another few more years to rebound.
Umpama mimpi dalam mimpi…Zzzz…
Btw they should visit and learn from Perodua showrooms here also…tak payah pegi jauh2, belajar jer dari Perodua…Zzzzz
Lynk & Co rebadged P1 Lynkop
what you expect with protected business for the past 30 years?
all katak…
Atleast Proton dealers didnt serbu & rebut2 injured mcm teksi driver dapat kad. So Oklarr
Not to blame on proton solely, government policy also very important in order to protect local industries. Go to japan or korea, see how they protect their local brand, foreign products will be heavily taxed.
Ultimately MY pipu gotta more patriotik & sapott local industries same like japan or korea.
P1, Mesidis, Geely, VolvoCar & Trucks, LnC, Lotus > all
I wonder companies like mercedes and volvo want to be associated with proton.
Bro Damon. U speak my language. Fist bump dude!
Shine bright like a Damon
Shine bright like a diamond
Shining bright like a diamond – Rihanna
Volvo workers are hardworking
P1 workers are still in slumber
So how you say they all the same?
What prove u have that P1 workers still slumber like ur Toyota workers?
Yo, IF Toyo workers are STILL in slumber & they can sell 10 million vehicle per year, imagine what will happen if they wake up !!
So what? Still went from 1st place to 3rd within 1 year. Sales like waterfall, their whole management team was tido & din realise this.
Bro Damon speaks my language! Fist bump, dude!
“No longer about the hard selling of cars.”
Meanwhile ToyotaP2 SA still hardselling cars by promoting celup jepunis smell, reliably ancient engine and chassis, hum drum servis, mythical RV, unicorn safety features, and oso dissing their better competitor cars.
Jepunis juz wanna squeeze ppl for money. They better complete their airbags recall campaign. It’s bout safety and life!!!
Sales figures of P2 speak for itself. Just Myvi alone in 2 months sold same amount Proton sold for its entire range in 1 whole year
Pipu buy P2 becoz its cheaper, not becoz its gud
Pipu buy Saga oso bcoz its cheapest, not becoz its gud.
Nope. P2 Axia still cheaper than Saga. Only reason pipu go for Axia cuz its cheaper.
Axia only sold 5880 units last mth (March 2018). If you deduct this volume, P2 still strong at 14858 units last mth. So where is Proton?.
For sure the proton dealers would WoW, they always tell the stories then shiok sendiri.
The only thing they didn’t WoW was they wasted billions of our taxpayers hard-earn money to shiok sendiri and pretending nothing happened.
So glad that Geely took control of proton.
Interesting fact is …who paid for this trip? Cause Proton dealers expect Proton to pay everything.
Even reno to 3S and 4S also they expect Proton to pay
how to pay when Proton boros?
I thought i already see honda sercvice center like this, but in smaller scale..they need to fly to china just to realize this?
Have u seen the one in China? U need to come out from the kampung bro
Honda? Looks nice but bottom in JD Power survey on servicing. Meanwhile Geely teaching P1 SC how to treat customers like king. This is the diff between celup Jepunis & China.
Drb honda bottom in survey, as expected.
And don’t forget, BMW too. Proton actually has its lifestyle programme some 10-15 years ago. That include accessories like roof carrier box, child seat, body accesories.. Even bicycle for recreation activities. Varieties of shirts still available at CEO HQ. But pricing is crazy.. Like AEON
Instead of improving their services, and product quality and knowledge, these goons are only trying impress and be impressed and hope that suddenly their sales will pick up for no reason.
nothing to wow about…just the mentality of those dealers are so backward…their target market prolly kampung/outskirt folks…
wow…free holiday..i also wow la…i think all the carmakers in malaysia…u proton can follow 1/3 of them good enuf la
talk about quality Haha why not improve the public safety and strick laws
go china then say wow…balik malaysia taukeh so said no need la… waste money… our dealer never reach that standard..
In China, everything is branded up to the max.
If Proton does this and Geely FOOTS the entire capex on this for all 4S dealership in M’sia, why not?
Lets see.
Why? And provide another tongkat to those dealers? They need to work hard to find their own funding. No more help from govt, then no more help from Proton either. Fight to survive.
yeah, can copy the showroom concept all you want, but again its a Proton…
Nope. its now premium Baoteng.
Awed in Shanghai! Dont waste your money. Go to Honda USJ, pretend you are there to service your car or buys one, AND LEARN CHEAP AND FREE!
Good…proton should have their own line of mens and womens clothing too…dont tnk it would fall on you..stationeries too…really as cars are out..RIP cars ..
Now then you realised? Hmmm…… goes to show how incompetent these clowns were.
Under the coconut shell for too long. Brainwashed that we should be syukur for the outdated standards we currently have. Even if go overseas before this, unable to open minds to see other possibilities, unable to accept another way of doing things but worse of all, bodoh sombong in believing themselves to be superior to all others. Tidak apa for too long; complacent, stubborn and unwilling to change.
Lousy Proton
Sez fearful ToyotaP2 SAs. The Force is awakening, have u felt it?
I never thought such a thing could happen:
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Ha..ha..ha..more than 32 years and billion of ringgit spend go to drain…never learnt (W2020). Very incompetent, poor line of business model (Industry 2030?). May be some university to study why this happen and share with public for future generation (TN50?)to improve.
How is this going to translate to better customer experience either than a nice holiday trip for the dealers? It would be a mirracle to expect behavioral changes from current local workforce.
orang kampong came from poton to check china inventions and impressed a lots.these junks doing this bez born lazy otherwise over 1 billion ringgit is enuf to compete in global mkt.but all v know it will never happen bez of idiot mentality and laziness
I hope Grey and the local dealers won’t just just copy and paste China’s ideas and implementation. They have to understand that the mindset and economic situation of the ppl in China is different from Malaysia. Something that may work very well in China may not have the same effect here in Malaysia. Did P2 succeed by doing what Geely China is doing? Think again pls.
Sack the chief designer lah…said what the proton wing, stupid idea, psss!
GEELY will eventually sell P1. wait and see!
Not sure if the quality of the car is good or not .. later like Honda brv a lot of complaints