Michelin recently held a regional launch of its Primacy 4 in Pattaya, marking the official start of availability of the touring tyre in South East Asia, including Malaysia. The French tyre company claims that its new product, which replaces the Primacy 3 ST, provides lasting performance and safety both when new and when worn.

Primacy 4 gets EverGrip technology, which consists of two features. The first is a new sculpture that increases water evacuation space by 50%, improving wet grip as the tyre wears down with usage. There’s also a new-generation compound which bonds rubber and silica more strongly and evenly together, providing uniform energy dissipation upon contact with the road. This also improves wet grip, even when worn.

The company commissioned TÜV Rheinland Thailand to conduct a wet braking test from 80 km/h to zero on new and worn tyres, comparing them with new and worn tyres from other premium brands. The results showed that the Primacy 4 braked up to 2.5 metres shorter when new and up to 5.1 metres shorter when worn, and that the worn tyres braked up to 1.8 metres shorter than even new tyres from some other brands.

Also featuring on the new tyre is the second generation of Michelin’s Silent Rib technology, utilising interlocking bands to minimise the deformation of tread blocks when the tyre is rolling. This reduces the air pumping noise for a more silent ride and provides better shock absorption for a more comfortable ride.

The Michelin Primacy 4 is available in 14 sizes ranging from 16 to 18 inches in diameter, which Michelin says fits popular vehicles such as the Toyota Camry, Honda Accord, the BMW 3 and 5 Series and the Mercedes-Benz C- and E-Class. The range will be expanded throughout the year to 64 sizes, covering 15-inch sizes as well. It is sold at Tyreplus and Michelin authorised dealers across Malaysia, priced from RM444 per piece.