Audi has revealed plans to revive the iconic Horch brand for the range-topping A8 sedan, company insiders say. According to Automotive News, the Horch-badged A8 will be the most powerful version of the luxury sedan, and it will be introduced in two or three years.

To the uninitiated, Horch was a successful luxury German brand in the 1920s and 1930s, and represents one of the four rings during Audi’s formative years. Audi has toyed with the idea of resurrecting the brand for the past two decades and has gone as far as to create design mock-ups, but the projects never really saw the light of day.

Well, considering the successes Mercedes-Benz has had with Maybach, perhaps it’s time for Audi to give it a go. The special A8 will likely be differentiated with new wheels, Horch badging and a more luxurious cabin. Its dimensions will probably be preserved, unlike the stretched Mercedes-Maybach S-Class.

The big news lies on the mechanical side of things – the special Horch A8 could be available with a twin-turbo W12 engine. Apparently, the W12 A8 is market-ready, but it’s being put on hold for reasons unknown. “The Horch line would also work with a V8,” a source said.

As of now, it’s unclear what Audi plans to do with the Horch brand in the long run, but there won’t be an offshoot model, a lesson learned from Daimler’s experience with the Maybach 57 and 62 models. Also, it does not plan to expand the name beyond the A8, however the thought has yet to be ruled out.

What are your thoughts on the matter, dear readers? Would you care for some top-end rivalry between two very historically rich automotive brands? Comment, below.