Honda announced at the 2019 Geneva Motor Show that it aims to have some form of electrification across its entire European model line-up by 2025, a plan which builds upon its previous 2017 aim of two-thirds of its sales to be electrified by the same year.

“Since we first made that pledge in March 2017, the shift towards electrification has gathered pace considerably. Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting and people are starting to shift their view of the car itself,” said senior vice-president of Honda Motor Europe, Tom Gardner.

To that end, the Japanese brand will be developing an energy management business for Europe, one which will see the building of an energy management portfolio of products and services offering solutions for both electric vehicle (EV) customers and service operators in Europe, it said.

Honda has also announced an agreement with two external partners. One of which is with Moixa, a company specialising in ‘resource aggregator’ technology which will allow customers to benefit from sharing control and capacity of their EV battery, and the second is with Ubitricity, a supplier of charging solutions which entails on-street charging in urban areas.

The next step in Honda’s quest for electrification growth is to undertake feasibility studies in the United Kingdom and in Germany; further developments on this front are expected to be announced later this year.

GALLERY: Honda e Prototype at the 2019 Geneva Motor Show

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