Proton has ended the first quarter of 2019 on a high, with 6,145 vehicles registered in March alone, representing a market share or 11%, which is a 2.6% improvement over the same month in 2018. For comparison’s sake, the national carmaker sold 5,283 units in February, and 7,007 cars in January.

What’s more, Proton recorded a 46.1% increase in vehicle registrations in March (vs March 2018), which it says is equivalent to a growth rate nearly four times higher than the industry as a whole. Compared to the first three months of 2018, Proton’s cumulative sales figure for Q1 2019 increased by 43.5%, while the TIV only grew by 6.7%. Proton claims that this puts it ahead of all its rival brands in terms of growth, along with a sizeable lead over the fourth best-selling automotive brand in Malaysia (Toyota).

Proton CEO, Dr Li Chunrong said, “the numbers posted by Proton in 2019 is the direct result of hard work put in at every level of the company. These achievements are possible due to the growth in the number of 3S/4S outlets, an increase in product quality, refocusing on customer service and improvements in many other areas. With the forthcoming launch of our updated models later this year, Proton is confident its investment in the business will continue to benefit sales growth.”


The X70 SUV is the most popular Proton model in the line-up for 2019, with nearly 10,000 units sold since its launch in December 2018

To break the numbers down, 2,979 units of the Proton X70 were registered in March. The figure represents a new record for the Malaysian auto industry for the most registrations ever obtained by an SUV in a single month, according to the company. It’s also the most popular SUV for the first three months of the year, with 8,579 units sold so far in 2019. Total registrations for the X70 from its launch late last year now stand at 9,906 units, with over 25,000 bookings received to date.

“With delivery numbers of the Proton X70 increasing, we are hopeful of being able to reduce waiting times for our customers. At the same time, we are working diligently to ensure each unit we deliver is perfect as our aim is for our new SUV to be the highest rated vehicle for the Initial Quality Study rankings for Malaysia in 2019,” added Dr Li.

As for dealer network, Proton currently has 75 3S/4S outlets spread across the country, and it claims to lead all automotive brands in terms of numbers of such outlets.

“One of the reasons why sales are increasing is the number of 3S/4S outlets in Proton’s network. We have proven that these outlets are very effective at attracting new and current customers to our brand as they are able to deliver a premium sales and after sales service experience. Therefore, we will be adding more such outlets in 2019 in preparation for the introduction of our future models,” Dr Li noted.

Tags: