It seems that carmakers are running out of ideas for model names and are having to pilfer through their back catalogue, with evocative sports car names being the first casualties. First, Mitsubishi used the Eclipse name for its latest coupé-style crossover, and now Ford is jumping on the bandwagon with the Puma – a name last used on a small coupé introduced in 1997.

This time, the name will be affixed on a compact crossover that will go on sale at the end of the year. The new offering will be positioned alongside the similarly-sized EcoSport as a more stylish alternative, competing with the likes of the Nissan Juke and the Toyota C-HR.

Even in this dark (and rather blurry) teaser photo, it’s clear that the Puma will have more funky design compared to the rest of the Blue Oval’s rather dour SUV lineup. The front features vertical ellipsoid headlights that are reminiscent to those on the GT supercar, while the upswept window line combine with the sweeping roofline to give a profile that is rather similar to the Honda HR-V.

Ford claims a boot space of 456 litres, which it says is enough to stow two golf bags in an upright position. As is the norm these days, the Puma will be available with a 48-volt mild hybrid powertrain, pairing a 1.0 litre EcoBoost turbocharged three-cylinder petrol engine with a belt-driven integrated starter/generator (BISG) to scavenge kinetic energy and provides a torque boost under acceleration.