Mercedes-Benz Malaysia (MBM) announced its first quarter results for 2019 at the launch of its V177 Mercedes-Benz A-Class Sedan earlier today. During the period, the company delivered 2,944 vehicles to customers, which is a 11.59% reduction from the 3,330 units managed in the same period last year.
It however remains the market leader in the premium segment, with a 2.4% market share. The company also recorded its best-ever sales in March, when it shifted 1,334 units.
In terms of specifics, a total of 427 units of the brand’s compact cars were sold in Q1, 28% less than that managed in the first quarter of last year (596 units). As for its luxury sedans (the C-, E- and S-Class), a total of 1,714 units were delivered, a 13% reduction from the 1,965 units in the same period last year.
The brand’s SUVs managed an increase, with 695 units sold, a three percent improvement over that in 2018 (675 units). Finally, 108 Dream Cars were sold during the period, an increase of 15% from that registered in Q1 last year (94 units).
In terms of products, the company introduced five new variants in the first quarter, these being the W219 E 200 SportsStyle Avantgarde and E 300 Exclusive, the E 350 AMG Line, the C253 GLC 300 Coupe and V167 GLE 450 AMG Line.
Elsewhere, the first quarter saw Mercedes-Benz Services Malaysia (MBSM) recording a financing portfolio of over RM 2.7 billion, with an increase of 0.3 billion of year-to-date growth. The company financed four out five Mercedes-Benz vehicles sold, with 50% of these being insured by MBSM.
As for after-sales service, over 40,000 vehicles were serviced in the first quarter of 2019 – a 13% increase compared to the previous year.
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Although sales are good, MBM cars are the most expensive in the world in Malaysia in comparison to what you earn.
For example A250 at RM270k is ridiculously high. MBM must start reducing their prices. Don’t be greedy. A250 is considred entry level Mercedes in most countries in the world.
But in Malaysia – it is RM270k. How many Malaysians earn that much to afford a RM270k car? This car is considered a cheapo car overseas that anyone can afford it.
MBM sold more Mercedes-Benz cars, but compressed margins resulted in losses. Meaning to say, they selling Mercedes-Benz cars below cost prices to gain market share.
Mercedes parts cost so expensive because MBM want to maximize margins. Just like the Mercedes Hybrid battery at RM130k, then overnight, after netizens protested, became RM55k.
If there were no protest, imagine the margins MBM is making?
I hope MBM reduce their parts prices please
Pity BMW Malaysia. Because of MBM’s greed and battery scandal, nobody in Malaysia want to buy Hybrid and EV cars anymore.
BMW sales for 330e, 530e, 740Le and X5 40e drop to ZERO.
And these 4 cars are BMW bread and butter
Mercedes servis bill is higher than even Maserati or Ferrari in Malaysia. Better buy Nissan, cheaper servis bills. Like 1/3 the price of Mercedes
Q on Q sales drop. I hope the next QR will also be a drop. MBM needs to wake up from its dream to realize their price is too high. If you wanna increase the price then add more kit or offer a free service package like what BMW and Volvo did.
“It however remains the market leader in the premium segment, with a 2.4% market share.” This tells you why it doesn’t need to change anything.
i hope their sales drop more. nonsensical premium over other brands, low spec, inferior warranty, no free service.
Oh great, more second hand MBs for sale later. I’ll have a fairly new C250 please at fire sale prices please.