In the world of cars, the BMW 3 Series really needs no introduction. It’s a living legend in its own right, one that’s universally known and desired by many. Now in its seventh generation, the G20 3 Series aims to up the ante, and in just over seven months since its global reveal, the ravishing sedan is finally here in Malaysia in the sole 330i M Sport guise.

Right off the bat, it’s got a love it or hate it appeal. The exterior design will polarise (especially with the ever-growing kidney grille), but things are a tad more palatable in M Sport trim. If you want a more aggressive look, feel free to browse the full M Performance catalogue.

For now, the fully-imported 330i M Sport remains as the only offering for early adopters. The RM328,800 executive sedan is powered by the familiar B48 2.0 litre turbocharged four-cylinder petrol engine, making 258 hp (up 6 hp) and 400 Nm of torque (up 50 Nm) from 1,550 to 4,400 rpm. The ubiquitous ZF eight-speed automatic transmission is standard, enabling a zero to 100 km/h sprint in 5.8 seconds, and a fuel consumption figure of 5.8 to 6.1 litres per 100 km.

Standard kit includes the range-topping BMW Live Cockpit Professional infotainment system, featuring a 10.25-inch centre screen and a 12.3-inch digital instrumentation, the latest BMW Operating System 7.0, as well as a 10-speaker, 205-watt HiFi Loudspeaker sound system. BMW Digital Key is available too, allowing selected Samsung smartphones to be used as a key via Near Field Communication (NFC).

Also on are M Sport suspension with lift-related dampers, as well as a range of active and passive safety systems. Unfortunately, autonomous emergency braking (AEB) is still not offered, and that is a glaring omission, especially considering the price.

If you’re having sleepless nights deciding wether or not to buy, feel free to indulge in our video review to see what our man Jonathan Lee has to say about the 330i M Sport. We also have an in-depth written review for those who want a complete dissection of the car.

GALLERY: G20 BMW 330i M Sport