No stranger to unorthodox car ownership schemes, Geely introduced its proprietary online car buying service in China – complete with home delivery – on February 10. In doing so, the company has become one of the first brands in the Middle Kingdom to offer a fully “contactless” vehicle purchasing service, without customers ever having to walk into a dealership.
Here, not only will buyers be able to customise and pay for their Geely online and have it delivered right to their doorstep, they will even be able to arrange for a test drive from their home, coordinating with local dealers. The company also offers additional services such as licensing and insurance as part of its service, with customers being able to choose from multiple financing and insurance providers.
Geely had previously collaborated with third-party online sales platforms, but it claims that since it launched its own service, it has experienced unprecedented growth. Online orders in its first week increased fivefold compared to the same period last year, while sales leads from its website were more than 75 times higher.
All of Geely’s models, including the Jiaji MPV and Boyue Pro, are offered for online purchasing and home delivery, and the carmaker says it is hoping to expand the service to include home and office collection and delivery for servicing and maintenance.
The introduction of a full online car purchase and delivery platform has no doubt been hastened by the coronavirus disease 2019 (COVID-19) outbreak, as quarantines and travel restrictions have severely impacted car sales. The industry reported an 18% decline in January, a deficit that widened to a massive 92% in the first half of February.
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Geely learned from Proton’s success in selling cars @ Lazada. Even a corporation as big as Geely has something to learn from smaller partners such as Proton. Kudos to Proton for sharing.
No you’re wrong. Few car companies have been doing for some time and has been successful. Do some research before typing silly thing on the net.
Car customization by factory is also common in Europe and Japan, so all the accessories are fitted at the production line which minimized the squeaking or rattling sound produced when the accessories are fitted later on after taking delivery of the vehicle, because one have to remove the covers, ext ext and clip everything back on again.
Being contactless, Geely could effectively continue selling cars without customers worrying about catching COVID-19. Ingenious idea coming from China! You know what is even more ingenious? Bringing back the man who introduced Geely to Proton and to Malaysia. Bring him back!
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