Nissan trademarks new logo for company, Z model

Nissan trademarks new logo for company, Z model

As official details on the Nissan 370Z replacement is still thin on the ground, new logos for the Japanese brand and its sports car have been sighted. the new Z logo has been filed as a trademark with the government of Canada, according to Motor Trend, alongside a new, two-dimensional logo for which trademark filings have been made in Great Britain, Peru, Uruguay, Chile and Argentina.

The new Nissan logo takes on a two-dimensional look, which is similar in approach to those taken by Volkswagen and even more recently, BMW with their latest logos. The new logo has actually had a preview of sorts with the debut of the Ariya concept, albeit the new logo design itself was mounted on a three-dimensional emblem on the concept’s front grille.

Meanwhile, the new Z logo appears to recall the style employed on previous Nissan Z models, such as those on the 240Z, and subsequently the 260Z and 280Z. This would be fitting as the replacement for the current 370Z has been reported to wear a ‘heritage-inspired’ design, though its heart will be modern; the 3.0 litre twin-turbocharged V6 is likely to feature.

This powerplant serves in the Infiniti Q50 and the Q60 Red Sport, and though those models paired the engine with a nine-speed automatic gearbox, the next Nissan Z will have both manual and automatic offerings. The 370Z has in fact been built with a 3.0 litre biturbo V6 engine and six-speed manual, albeit as a one-off for the SEMA show in 2018.

A number of versions of the Fairlady/Z replacement will surface eventually, and this line-up is to be topped by a performance-focused Nismo version with around 500 hp. As with the forthcoming car’s exterior, the interior will also be thoroughly redesigned and receive the carmaker’s latest in design language as well as infotainment technologies.

GALLERY: Nissan Ariya Concept

GALLERY: Nissan 370Z 50th Anniversary Edition

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • Haidi on Mar 20, 2020 at 12:05 pm

    The thin font of the word “NISSAN” look less generous. What do you think?

    Like or Dislike: Thumb up 0 Thumb down 0
  • Azzrie on Mar 20, 2020 at 12:10 pm

    It is alphabet ‘N’ in 90 ° of Z.

    Like or Dislike: Thumb up 2 Thumb down 0
  • kuranavirus on Mar 20, 2020 at 12:21 pm

    NV350Z urvan or NV350 GTR urvan please

    Like or Dislike: Thumb up 2 Thumb down 0
  • DonkeyKong on Mar 20, 2020 at 12:35 pm

    This failed unethical car company is going to close shop soon. They should stop wasting time developing new models. Better find ways to restructure the company or see if any other automaker dares to bail them out and save them after the way they screwed Ghosn and Renault royally.

    Like or Dislike: Thumb up 7 Thumb down 4
    • Hong Yee Hong on Mar 20, 2020 at 10:17 pm

      I don’t like your comment. And I just pressed DISLIKE twice.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Chingu on Mar 20, 2020 at 2:38 pm

    i like nissan new logo but not for Z logo

    Like or Dislike: Thumb up 0 Thumb down 0
  • Nissan may not have realized that it takes more than a new logo to attract new and repeat buyers. How about some goddamn build quality and reliability matched with latest tech features?

    Like or Dislike: Thumb up 2 Thumb down 0
  • Ol Skool on Mar 20, 2020 at 6:55 pm

    R35 GT-R was the last exciting thing coming from Nissan, after that nothing had happened, even their new logo is nothing. Hope the new Z is a good news.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Ol Skool on Mar 20, 2020 at 6:57 pm

    R35 GT-R was the last exciting thing coming from Nissan, after that nothing had happened, even their new logo is nothing. Hope the new Z is a good news

    Like or Dislike: Thumb up 1 Thumb down 0
 

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