The Proton X50 has been sighted on Thai roads by Car Spotting Thailand, where the B-segment SUV was photographed in development car camouflage. Market-specific development has already begun, as this follows an announcement by Geely last October that the automaker has been developing a Thai translation of the “Hi Proton” voice control system, which is part of the Geely Key User Interface (GKUI).
In Malaysia, the 1.5 litre turbocharged three-cylinder petrol engine employs port fuel injection and makes 150 PS and 226 Nm in the Standard, Executive and Premium variants, while the range-topping Flagship variant features direct injection, and outputs 177 PS and 255 Nm of torque from the same engine; similarly, this will be paired with a seven-speed, wet dual-clutch gearbox driving the front wheels.
The original translation from Mandarin to English for the “Hi Proton” system was initially through a library of words, which were then translated to Thai. This was however a flawed process, which saw a native speaker of the language brought in to advise on local cultures and customs in order to provide context and for the system to better understand commands.
The adaptation for Thailand comes on top of the English version that was developed specifically for the Malaysian market, as Proton worked with GKUI developer ECARX and more than 200 individuals to record the “Hi Proton” phrase as well as commonly used commands, such as for opening windows and air-conditioning controls.
The Proton X50 was awarded a five-star Asean NCAP rating ahead of its official launch, which will be applicable to the Land of Smiles as well, with the crash test report confirming Proton’s export plans to the country. The automaker plans to double its export volume this year, having attained export growth of almost 50% in 2020.
In January last year, Proton CEO Li Chunrong said that the automaker was asked by Geely to expand its brand presence across the Southeast Asian region, with initial focus upon markets such as Thailand, Indonesia, Singapore and Brunei.
In Malaysia, the Proton X50 is priced from RM79,200 for the Standard base model, through RM84,800 for the Executive, RM93,200 for the Premium and RM103,300 for the top-of-the-range Flagship.
GALLERY: Proton X50
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Baby geely SUV will dethroned MG HS 1.5L Turbo.
Better use Geely brand name rather than obscure Proton name there.
Geely is non-existent in TH, p1 is more well known there
Geely should really rebadged the X50 as LOTUS in Thailand. When i travel Lotus is very well known, can see many Lotus showroom all along the highway. LOTUS
No, no, no and no.
Lotus has nothing to do with the Proton-tuned X50.
Excuse me? Did you missed your banana intake today?
Elaborate; what’s Lotus has to do with the X50?
Literally, Geely gave Malaysia a vehicle to increase its market share internationally in the automotive sector. They could have produced locally but they didn’t.
We crucify the man who created this opportunity, and invited the one man who destroyed the automotive industry to praise. Today there are still ignorant ones who still think the senile man is worth praising.
Jobs for all locals, Msia global auto carmaker.
Naive Heng lee,Hyundai just decided to shut PJ office,cabut to Indonesia with RM6 billion plant investment.
Are you exploring Mars with Elon Musk,detached from reality? What global? Thailand is global ‘Detriot Of Asia”,dude.
Protong just came off the ventilator,previously in ICU.
There are many companies that come and go each year, the Hyundai HQ you’re referring to opened in 2015. It got destroyed after 2018 just like many other businesses in Malaysia.
I think you’re the one who needs to go back with the ventilator as you sound like one of those fake news haters anti government protestor.
Thailand is global sweatshop today with near slavery working conditions that Malaysians today would instantly reject. Why do we want to harp on that era? Better for us to focus on going towards high income status. Leave the lowly skilled jobs to these countries.
Look at economics bro…not rhetoric.
Sawadee Proton! Good fortune to you kap.
Thai ppl quite like China cars, selling well there.
Good luck and all the best.
Finish clearing the local bookings first, export later.
Wow, no more shortage of spareparts. Kudos P1!
MCO extension will protect local industry worr
(https://paultan.org/2021/02/08/mco-extension-will-help-protect-the-auto-industry-as-it-continues-to-recover-perodua-suppliers-association/)
Nice, those waiting since 15 Sept 2020, have to wait until 2022 year end only get car liao…
Gud things comes to those who wait. So just wait a bit more lor.
In Putrajaya ppl preferred to wait for honda,
X50 waiting list is 30,000 long. Way too panasss…
so where are the myvi? never sold in thailand? P2 cant enter Thai market? hahahahahaha..
without a pick up model and without local production of eco cars, we can expect Proton to be relaunched into Thailand as a small competitor to the likes of Mazda. Offering non-European premium automobiles. Thus it is highly unlikely the current export champ for Proton, the Saga will be introduced into the Thai market. The most affordable product in Proton’s Thailand range will probably be the 2021 Persona/Iriz to go up against the non-eco b-segment products.
correct. its not easy to break the market tradition of Thailand where diesel pick ups, fancy vans and tuk tuks take a big chunk of the market.
Thais have better models and option than crap x50
Driver : Sawadee Proton….
Proton : Which massage center this time? I’ve narrowed down 4 center where u havent visited within 10km radius.
It is a china made car from geely – not proton. China made cars eventually penetrated markets owned previously owned by the demised proton.
Nope all right hand drive will be a “Proton” Made In Malaysia. Left Hand market yes “Geely” Made in China
Permintaan yg ada dekat malaysia masih xdapat nak penuhi.. ini kan pulak nak ke tempat lain. Xyah nak expose sgt kalau stakat nak achieve for 100k booking tp stock stahun tunggu..