Porsche to take control of Bugatti, form JV with Rimac

Porsche to take control of Bugatti, form JV with Rimac

During the Volkswagen Group’s annual media conference recently, board chairman Herbert Diess provided a clearer picture as to what will happen to Bugatti. As it turns out, the French brand won’t be sold outright, but will be included in deal involving Porsche and Rimac, Autocar reports.

As a brief recap, the Volkswagen Group owns several brands, including Bugatti, Audi, Lamborghini, Porsche, Ducati, Seat, Skoda and Volkswagen Passenger Cars, just to name a few. Last year, the company placed Bugatti, Ducati and Lamborghini under review, but later announced that all but Bugatti would remain part of the Volkswagen Group.

It was previously reported that Bugatti will be handed over to Rimac via Porsche, with the latter acquiring a greater share in the Croatian carmaker. That has since happened, with Porsche recently agreeing to further increase its stake in Rimac from 15.5% in 2019 to 24%. However, Diess’ latest comments indicate Bugatti will remain (somewhat) in the Volkswagen Group, but with greater involvement from Rimac.

“Transferring [Bugatti] to Rimac isn’t true. Porsche is currently preparing a partnership that’s going to be under discussion with Rimac, and Porsche will be taking care of that,” said Diess. “The whole thing isn’t yet finalised. What we want to do is transition responsibility of Bugatti to Porsche, and Porsche in all probability will establish a joint venture with Rimac, with a minority share of Porsche,” he added.

Diess explained that the decision to move responsibility for Bugatti within the Volkswagen Group to Porsche is because “we believe that Bugatti will get an environment that’s stronger than being here in Wolfsburg in the volume segment.” “We have more synergies [between Bugatti and Porsche] over there, such as carbon-fibre bodies and high-performance batteries,” he noted. It isn’t clear if a potential Bugatti joint venture would see Porsche and Rimac take an equal share.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Ibrahim on Mar 17, 2021 at 11:58 am

    If Proton be more sedar diri, humble and kowtow to Volkswagen Group …. 15yr ago back in 2007. Proton will be handed cartech from Porsche, Bugatti and too Rimac.

    Nasi dah menjadi bubur… just too many bad decisions, too many incompetent leadership since 2007. Realiti

    Like or Dislike: Thumb up 15 Thumb down 5
    • Danny Tay on Mar 17, 2021 at 1:24 pm

      You forgot that VW group just want the Tg Malim plant and making Proton as assemblers for them in SEA. Proton deal back then was not the same like Seat or Skoda. Geely deal is far superior.

      Like or Dislike: Thumb up 13 Thumb down 4
    • Dr Strange on Mar 17, 2021 at 5:44 pm

      “too many incompetent leadership since 2007”
      Fully agreed. The most incompetent ones during 2018 to 2020. Good riddance and hope they stay out.

      Like or Dislike: Thumb up 1 Thumb down 1
    • Dr Strange on Mar 17, 2021 at 5:46 pm

      Oh another thing. Can tell me which Seat or Skoda has Porsche, Bugatti and too Rimac cartech?

      Like or Dislike: Thumb up 1 Thumb down 0
 

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