Geely officially announces Zeekr as premium EV brand

Geely officially announces Zeekr as premium EV brand

Geely has officially announced the formation of Zeekr, a new premium electric vehicle brand based in China that aims to serve increasing global demand for vehicles of that segment. The new premium brand will operate separately from the group’s mainstream EV brand, Geometry that was launched in 2019.

The company expects the first vehicles from Zeekr to be delivered in the third quarter of this year, with production to be undertaken by parent company Geely Holding under a light asset strategy, and the new brand aims to roll out a new EV model every year over the next five years, said Geely.

Zeekr will use Geely’s Sustainable Experience Architecture (SEA), and will include its own battery technologies, battery management systems, EV motor technologies and EV supply chain support. The use of SEA technologies will enable the offering of over-the-air software upgrades throughout the lifetime of the vehicle, according to the company.

Geely officially announces Zeekr as premium EV brand

The Sustainable Experience Architecture is an open-source electric vehicle architecture that is highly modular and will form the basis of vehicles in the D and E segments, can accommodate up to four electric drive motors totalling 635 hp, with battery pack capacities of up to 110 kWh.

This will enable ranges of up to 700 km, while fast charging can help the battery regain up to 120 km of range in five minutes, and have an operating life of up to two million km according to Geely.

Zeekr will be jointly owned by Geely Auto and Geely Holding, respectively at a 51:49 share structure, and both parties have agreed to inject RMB 2 billion (RM1.27 billion) in capital into the newly formed brand. The chairman post in Zeekr will be held by Li Shufu, while the CEO position goes to An Conghui, president of Geely Holding and chairman of Geely Auto.

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.



  • Mi Layu Pedas Garu Garu on Mar 24, 2021 at 3:38 pm

    Request Geely to implement continental integrated wheel and brake for EV into all there upcoming EV line up

    Like or Dislike: Thumb up 8 Thumb down 2
    • Typical kampung mentality. Ingat Geely tu syarikat bapak… boleh request2.

      Like or Dislike: Thumb up 4 Thumb down 13
      • Akio Toyoda on Mar 24, 2021 at 5:50 pm

        best performing automotive manufacturers always listen to there consumers feedback and requirements

        Like or Dislike: Thumb up 12 Thumb down 1
  • How to pronounce? Zika?
    Look at these people la… can’t get enough with virus…name also put virus name…Zika virus.

    Like or Dislike: Thumb up 1 Thumb down 11
  • While Proton can be used ‘Perdana’ for Proton Luxury Division brand.

    Like or Dislike: Thumb up 1 Thumb down 0

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