Toyota Corolla sales surpass 50 million units – world’s most popular nameplate, one sold every 28 seconds!

Toyota Corolla sales surpass 50 million units – world’s most popular nameplate, one sold every 28 seconds!

Toyota has sold its 50 millionth Corolla, further cementing the model’s position as the world’s most popular nameplate – a title it first held in 1997. Last year, the automaker sold over 1.1 million Corollas. It is now sold in more than 150 countries and at a rate of one every 28 seconds, with production taking place in no less than a dozen plants around the world.

The first-generation E10 Corolla was launched in Japan in November 1966, nearly 55 years ago. Development was led by chief engineer Tatsuo Hasegawa (a former aircraft designer), who wanted to create a car that was comfortable, quiet, affordable and safe but with a sporting aesthetic.

The word “Corolla” refers to the ring of petals around a flower, which is considered to be the most beautiful part of a flower. The name was intended to evoke the image of a beautifully styled, eye-catching, high-quality compact car, and was deemed as an aspirational car in some markets.

Exports for the Corolla began almost immediately after the Corolla was launched in Japan. A total of 15 examples of the small 1.1 litre KE10 two-door sedan were shipped to Australia (Toyota’s first ever export market). Less than two years later, in 1968, local production began (also Toyota’s first factory outside Japan). Today, over 1.5 million Corollas have been sold in The Land Down Under.

Toyota Australia vice president of sales, marketing and franchise operations, Sean Hanley said the success of Corolla was built on its quality, durability and reliability and every owner had a story to tell. “For many people, the affordability, efficiency and fun-to-drive attitude that Corolla has always epitomised meant it was often a first car,” he said.

By 1970, the Corolla had become the second best-selling import car in the US. In May the same year, the second-generation E20 Corolla was launched, featuring a longer wheelbase (2,335 mm compared to the first-gen’s 2,286 mm) and two new 1.4 and 1.6 litre engines. In the four years since its inception, the Corolla had already become the second best-selling car in the world.

The third -generation Corolla (E30, E40, E50, E60) was introduced in 1974, during a time when markets were recovering from the 1973 oil crisis. Guzzlers like the V8s were knocked down the priority list for many, giving rise to smaller capacity engines. It is for this reason that the third-gen Corolla saw the strongest growth in the United States.

Malaysians will be well familiar with the fourth-generation (E70) Corolla, which was released in Japan in March 1979. Offered as a four-door sedan and equipped with the 1.3 litre 4K engine, the KE70, as it was more fondly known, proved to be desirable among collectors and tuners alike.

Succeeding the KE70’s legacy was the fifth-gen E80 Corolla. The popularity of derivatives like the AE85 Levin and AE86 Sprinter Trueno models remain strong to this day thanks to Initial D. While Takumi’s (panda AE86) tofu delivery car was of the rear-wheel drive variety, the four-door sedan versions were instead offered with front-wheel drive, a first for the Corolla. The same year it was introduced in 1983, Toyota had produced its 10 millionth Corolla.

With the sixth-generation (E90) Corolla, the boxy look of old has been replaced with something a little more contemporary. This generation of the Corolla also marked the end of rear-wheel drive, and the adoption of all-wheel drive for the model.

The seventh-gen Corolla (E100) was launched in 1991, followed by the eighth-gen (E110) model in 1995. Malaysian boomers are very well acquainted with this generation, one which was offered with a 1.6 litre 4A-FE engine.

The ninth-generation (E120) Corolla was a locally-produced model in Malaysia at UMW Toyota Motor’s Shah Alam plant, where it was branded as the Corolla Altis. Under the hood was the 1ZZ-FE 1.8 litre VVT-i engine, producing 134 hp. In 2005, the 30 millionth Corolla had been produced.

The 10th-generation (E140) Corolla came around in 2006, with Malaysian introduction (still called the Corolla Altis) taking place in March 2008. Initially offered with 1.6 and 1.8 litre ZZ engines, the facelifted Corolla Altis came with the new ZR engine family, ranging from 1.6 to 2.0 litre in capacities.

The 11th-generation E160 model was probably the least known Corolla, because it was sold in Japan, Hong Kong, Macau, Bangladesh, Singapore and Sri Lanka. Most markets received the E170 instead, featuring a far more palatable styling, with engine options being either the 1.8 litre or 2.0 litre variant. In September 2015, over 40 million Corollas have been sold worldwide.

Continuing the illustrious track record of the Corolla is the 12th-gen model. Now underpinned by the automaker’s TNGA platform, the Corolla is more spacious, more comfortable, more agile and certainly better looking than ever before. Take a look at the Corolla Sedan GR Sport, if you need convincing.

No matter how you perceive the Corolla, its success cannot be denied. And chances are, you most certainly know someone who has either owned one in the past, or is a current owner. Tell us, what are you fondest memories of the Toyota Corolla through the years, and which generation is your favourite?

GALLERY: Toyota Corolla Sedan GR Sport

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Matthew H Tong

An ardent believer that fun cars need not be fast and fast cars may not always be fun. Matt advocates the purity and simplicity of manually swapping cogs while coping in silence of its impending doom. Matt's not hot. Never hot.



  • AutoFrenz (the original) on Aug 13, 2021 at 6:56 pm

    Eat that civic…funny that despite too much publicity on civic and none whatsoever for corolla and yet it is still the best selling car in the world year in year out…congrats toyota

    Like or Dislike: Thumb up 19 Thumb down 3
  • No doubt, it’s a great success.

    The sedan is @ it’s peak now due to more demand for SUV.
    TNGA Corolla Cross is now ready for the World.
    TNGA Corolla GR for the Sedan Fans.

    sitting inside – the only thing i can remember is that it’s too good for comfort, at both static and moving condition.

    Like or Dislike: Thumb up 12 Thumb down 1
  • Looks good!

    Like or Dislike: Thumb up 6 Thumb down 1
  • Next, bring Corolla Hybrid in.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Meanwhile here people are treating Corolla like a Corona… virus that is. Hardly see any new Corolla anymore.

    Like or Dislike: Thumb up 6 Thumb down 16
  • Seribu on Aug 13, 2021 at 11:31 pm

    I love altis. With ckd, this will be better buy. Umwt also should bring hybrid and we are waiting.

    Like or Dislike: Thumb up 4 Thumb down 1
  • turborider on Aug 14, 2021 at 12:11 am

    Toyota Malaysia, please update your engine to 2.0 Dynamic Force engine to grab back some your sales from Honda Civic, if updating ur Atlis to GR sport bodykit is uselss, won’t help much.

    Like or Dislike: Thumb up 11 Thumb down 1
  • Sam Loo on Aug 14, 2021 at 1:20 am

    Syabas. Mantap. Terbaik toyota!!

    Like or Dislike: Thumb up 6 Thumb down 0
  • Fire Dragon Heaven Sky Prince on Aug 14, 2021 at 11:20 am

    after so many years and corolla model……I still like the AE86.

    Please start production of the the new old AE86. Thanks

    Like or Dislike: Thumb up 8 Thumb down 1
  • Justice on Aug 14, 2021 at 11:38 am

    the latest 12 gen tnga of course, but tge classics ke70/e80 and e110 are good too

    Like or Dislike: Thumb up 4 Thumb down 1
  • Take my money

    Like or Dislike: Thumb up 3 Thumb down 0
  • Wajib on Aug 15, 2021 at 12:33 pm

    Civic only sells here in Malaysia due to Ah beng racer wannabe

    Like or Dislike: Thumb up 4 Thumb down 1
  • and yet here i am waiting for my innova instead of a corolla following Toretto advise, “family”..

    Like or Dislike: Thumb up 2 Thumb down 1
  • dimitriy on Aug 16, 2021 at 3:26 pm

    2nd most popular nameplate is Ford Focus right? Paultan can verify this?

    Like or Dislike: Thumb up 0 Thumb down 1

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