Smart Geely 25 strategy revealed – more than 25 new smart cars, to target 3.65 million unit sales by 2025

Smart Geely 25 strategy revealed – more than 25 new smart cars, to target 3.65 million unit sales by 2025

Geely Auto Group plans to boost its global sales to 3.65 million units annually from 2025 with its “Smart Geely 2025” strategy, which will see an expansion of its product portfolio. In an official release, the company said it will launch more than 25 new “smart vehicle products” over the next few years that “open the doors to a new era of smart mobility.”

Going into detail, the group’s Geely Auto brand will release more than 10 intelligent and electrified models powered by hybrid powertrains developed by Leishen Power, which was announced earlier this month. These vehicles will be underpinned by the Hi-X platform that can be used for models ranging from the A- to C-segment, for hybrid, plug-in hybrid and range extender EV configurations.

Meanwhile, Geometry, which is Geely’s electric sub-brand, will launch at least five new mainstream models beginning next year. These vehicles will be based on the Sustainable Experience Architecture (SEA) that also provides a fair bit of options when it comes to vehicle types.

The Lynk & Co portfolio will also grow to include more than five new models for even greater product diversification. No specifics were mentioned with regards to this, but these vehicles will likely use one (or more) of the four platforms developed by Geely Auto and Volvo Cars – B-segment Modular Architecture (BMA), Compact Modular Architecture (CMA), Scalable Product Architecture (SPA) and SEA.

These platforms are not only modular but are also compatible with a diverse range of powertrains including petrol, hybrid, plug-in hybrid and battery-electric, so there’s a lot of flexibility available. Geely adds that R&D efficiency is up by 30% thanks to these architectures, which will be supported by advanced electronic and electrical architectures – first with the current GEEA2.0, followed by the evolved GEEA3.0 in the future.

As for the brains of the upcoming vehicles, Geely already has its self-developed SE1000, which is China’s first vehicle system on a chip (SoC) with a 7 nm architecture. This is the CPU that powers the brand’s smart cockpit concept, and in the future, a 5 nm integrated vehicle CPU and autonomous driving chip will be launched to meet the computing needs of high-end autonomous drive functions – Geely aims to commercialise Level 4 and 5 autonomous drive tech by 2025.

This full-stack development ecosystem will also involve a software architecture that provides developers around the world with more than 1,000 API interfaces, software tools and platforms, supported by service partnerships with more than 1,000 digital partners.

Also by 2025, Geely aims to push one to two firmware-over-the-air (FOTA) upgrades every quarter covering full vehicle and powertrain solutions, allowing development of its vehicles to evolve from “manufacturer-led” to “user software and user co-creation led.”

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • SmartConsumer on Nov 09, 2021 at 5:30 pm

    their EV would be sold every where except Malaysia. We are the last for everything

    Like or Dislike: Thumb up 2 Thumb down 2
  • Celup King on Nov 09, 2021 at 6:30 pm

    With a vast range of powertrains inc hybrids, PHEVs and EVs Geely has grown significantly ever since they were setup in 1997. This compare to some 100 years old Jepunis brand that gip excuses after excuses for not coming out with own EV powertrain. Toyota should be humble and learn from Geely.

    Like or Dislike: Thumb up 7 Thumb down 1
    • YB Albert on Nov 10, 2021 at 4:00 am

      Imagine Toyota JV with Geely to form the largest auto maker in the world…from small sedans to luxury mpvs.
      GM,Chevy,Merc,VW …all will be trailing behind.
      Toyota will only do it if they fail like Nissan,but now they are already on top as a lone ranger.

      Like or Dislike: Thumb up 0 Thumb down 4
      • Lets See on Nov 10, 2021 at 12:20 pm

        You mean this? Without EV, Toyota won’t top for long
        https://paultan.org/2018/09/12/toyota-in-talks-with-geely-on-hybrid-tech-cooperation/

        Like or Dislike: Thumb up 0 Thumb down 0
 

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