Sisma Auto opens premium multi-brand 3S centre

Sisma Auto opens premium multi-brand 3S centre

Sisma Auto has announced the opening of its Sisma Auto Hub, a premium multi-brand 3S centre for customers to buy, sell or service any brand of luxury car. The facility occupies the same space at what was previously the Jaguar Land Rover 3S centre in Glenmarie, Shah Alam.

The switch follows the recent move by Jaguar Land Rover Malaysia (JLRM), a joint venture between Sisma Auto and Sime Darby, to consolidate its retail operations in Malaysia. The move saw acquisition of dealer assets and transfer of staff from both Sime Darby Auto Connexion and Sisma Auto and the consolidation of retail operations to Ara Damansara in Selangor and Jalan Sultan Ahmad Shah in Penang.

While Sisma Auto still retains a significant interest in the Jaguar Land Rover business as a joint venture partner in JLRM, it said it now plans to leverage its more than 25 years as a franchise dealer for Jaguar, Land Rover and Volvo to offer the same premium 3S experience for any brand of luxury car.

The new Auto Hub, which features a 14-car showroom and a 16-work bay service centre equipped with the latest tools and diagnostic equipment, will allow customers to purchase certified pre-owned luxury cars from a trusted name or sell their used luxury cars for a fair price, quickly and transparently. The centre will also undertake the servicing of any luxury car, regardless of where they were sourced from.

The company also operates two Volvo outlets – a sales showcase at Bukit Bintang and Service and Selekt Centre in Glenmarie, next to the Auto Hub, and is in the midst of constructing its flagship Volvo 3S facility in Sungai Besi. The four-storey, 50,000 sq ft facility is expected to commence operations by the end of 2022.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.



  • Semi-Value (Member) on Feb 11, 2022 at 11:24 pm

    probably better to shut operations

    Like or Dislike: Thumb up 2 Thumb down 0
  • Ex VGM staff on Feb 13, 2022 at 6:09 pm

    I was with the company some 10 years ago and helped to achieve its annual sales figures to unbelievable number. But it was a difficult scenario there, one being surrounded by members owning the compant all around you and two the ressistance to changes for improvisation. It was frustrating.

    Just look at yearly MAA sales reports figures for the past 5 years and you wil realise the company didn’t manage to move a lot of Jaguar cars… or shall we say failed?

    Like or Dislike: Thumb up 4 Thumb down 0

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