Proton launches its 149th 3S/4S centre in Malaysia

Proton launches its 149th 3S/4S centre in Malaysia

Proton has launched its 149th 3S/4S centre in Malaysia, located in Kota Bharu. The new Harima Auto Mobil 4S centre is the largest Proton dealership among the two East Coast states of Kelantan and Terengganu.

Located in Tunjong, the 4S dealership has a built-up area of 2,400 square metres and features 11 service bays along with 11 body and paint bays. The showroom area can accommodate up to 10 vehicles, with other facilities being a play area for children, Wi-Fi connectivity and a customer lounge.

Harima is also working with Proton Global Services (PGS) to offer other amenities, including a refreshment area serving Starbucks coffee as well as a merchandise corner selling Proton and R3 branded products. The company is the first dealer in Kelantan to provide these services.

Harima has been associated with Proton as an official dealer in Kota Bharu since 1986. Keeping in line with the national carmaker’s business direction, the company invested in a new 4S centre to ensure its customers a provided with a pleasant experience from sales to aftersales.

“What matters most are customers being happy to visit a dealership to shop for a new car. Once they have purchased it, the onus is on us to ensure they send their car back to us for scheduled servicing. Harima, however, felt we could not achieve the required level of customer satisfaction if we continued to operate as a small showroom without the necessary facilities, hence, the decision to operate as a 4S dealer,” said Liew Vee Lee, director of Harima.

“The opening of Harima Auto Mobil’s new 4S dealership will help raise the visibility of Proton in Kota Bharu. By having a full range of amenities and the required assets to serve a high volume of customers, we are hopeful of being able to raise the level of customer service and deliver a truly premium experience for customers in the state,” said Roslan Abdullah, deputy CEO of Proton, who attended the launch with Liew Foo Lin, the founder of Harima.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.



  • Ah Bang on Sep 21, 2022 at 4:56 pm

    Proton launches its 150th 3S/4S centre soon Puncak Jalil

    Like or Dislike: Thumb up 2 Thumb down 2
  • Raja Kamarul on Sep 21, 2022 at 5:32 pm

    Waiting list: still beyond 3 months if lucky
    Service levels: still as poor as before

    Like or Dislike: Thumb up 14 Thumb down 17
    • Alcatraz where no satay is served on Sep 22, 2022 at 12:58 pm

      Raja,I couldnt agree any less.
      They have the DRB culture still in existence,even with Geely as white knight.
      “Biasa lah..abang..sabar..tunggu..China terganggu”

      Like or Dislike: Thumb up 3 Thumb down 4
    • PlainBS on Sep 22, 2022 at 1:03 pm

      This is a new service center. Give them a break will ya. Come back after 1 year and they will get the hang of it.

      Like or Dislike: Thumb up 7 Thumb down 1
      • Muhammad Najmi on Sep 24, 2022 at 6:51 pm

        Better, because of the pandemic, in theory, many supply changes are very, very chaotic

        Both for car production and spare parts

        There have been many cases where there have been a lot of delays, not only Proton,in the United States Ford and GM have experienced this …

        Like or Dislike: Thumb up 0 Thumb down 0
  • Ground europe passenger on Sep 22, 2022 at 11:06 am

    Those 3s or 4s or whatever s proton service center are crap and service level are even worsen as before. if your car kena big problem after warranty periods. Their sc won’t be able to help u much. Most of them are service dealers which priorities profit money minded. Even they found the problem, the replacement part will not available. U need to search solution accross the social media find similar problems happens to your car model, find the replacement part yourself and find a reliable mechanic to fix for u.

    Like or Dislike: Thumb up 8 Thumb down 3
    • X70 Buyer on Sep 22, 2022 at 5:23 pm

      A noname fella complaining about issues which are not found on owner forums or social media. Yeah totally put into the Trash or Spam section.

      Like or Dislike: Thumb up 2 Thumb down 6
      • REAL X70 OWNER WITH CAR STUCK AT WORKSHOP (FRUSTRATED) on Sep 23, 2022 at 12:00 pm

        a proton salesman claiming no issues while the rest of the real owners have to resort to buying another car while their x70 in the workshop tunggu parts dari china tapi lockdown sana susah tunggu x tau bila parts dtg sorry ya bang

        Like or Dislike: Thumb up 12 Thumb down 1
        • Troll Hunter on Sep 23, 2022 at 1:04 pm

          When you don’t have a real username your comment are less believable.

          Like or Dislike: Thumb up 0 Thumb down 6
          • REAL X70 OWNER WITH CAR STUCK AT WORKSHOP (FRUSTRATED) on Sep 23, 2022 at 7:03 pm

            lol like your username is any more real?

            Like or Dislike: Thumb up 4 Thumb down 0
  • nawi rman on Nov 27, 2022 at 11:02 am

    depa ada baca komen2 kat sini?

    Like or Dislike: Thumb up 0 Thumb down 0

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