2023 Hyundai Grandeur – 7th-gen flagship sedan gets Staria-like face, retro-inspired design, 4 engine options

2023 Hyundai Grandeur – 7th-gen flagship sedan gets Staria-like face, retro-inspired design, 4 engine options

Hyundai has released the first image of the all-new Grandeur, which is its flagship sedan that is also known as the Azera in markets outside South Korea. The seventh-generation Grandeur arrives six years after the sixth-generation model made its debut back in October 2016.

Inspired the original Grandeur (based on the Mitsubishi Debonair) launched in 1986, the latest iteration of the sedan features an upright front end that bears what the carmaker calls a ‘Seamless Horizon Lamp’.

Designed to accentuate the car’s wide stance, the setup consists of a full-width light bar that is set above the brand’s signature parametric jewel grille that integrates the LED headlamps. If this face seems familiar, you probably have the Staria MPV in mind.

Down the sides, there’s a single character line that traces its way just beneath the beltline, linking the light bar to the to just above the rear taillights. Lightly flared wheel arches are also showcased, and the doors sport a distinctive crease that is highlighted by black trim that runs along the base of the vehicle.

Elsewhere, you’ll find retractable door handles that clean up the side surfacing, while a throwback design cue is the prominent quarter glass near the C-pillars that is present on the first Grandeur. Unlike that car, the latest one wears significantly larger wheels that measure 20 inches.

The visor-like look at the front is replicated at the rear, with an ultra-thin light strip being the car’s taillights. The taillight strip terminates at the shutlines between the rear fender and bumper, which continue upwards to the boot lid that has a subtle spoiler lip.

2023 Hyundai Grandeur – 7th-gen flagship sedan gets Staria-like face, retro-inspired design, 4 engine options

Inside the wraparound cockpit, the single-spoke steering wheel is another reference to the first-generation Grandeur, but everything else is inherently modern, with no shortage of screens on show. On the dashboard, there’s a digital instrument cluster set beside a touchscreen infotainment system, while just below the centre air vents and quick access buttons/dials is another touchscreen for climate controls.

Being a flagship sedan, the Grandeur gets plenty of premium materials inside its cabin, including real wood, aluminium, naturally dyed Nappa leather and even anti-bacterial leather applied to various touchpoints. There’s also a comprehensive ambient lighting system, distinctive headrests for the front seats and a dedicated control panel integrated into the rear armrest for things like powered sunshades.

According to Korean Car Blog, the Grandeur is expected be offered with four engines, including a hybrid 1.6 litre turbocharged four-cylinder petrol, a 2.5 litre NA four-cylinder GDi and two 3.5 litre V6 options (petrol or liquefied petroleum gas). Even before the unveiling, the carmaker has reportedly received 60,000 preorders in its home market for the flagship sedan.

GALLERY: Hyundai Grandeur

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard's strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • YB Kunta Kinte on Oct 19, 2022 at 10:47 am

    Wow, looks good. Malaysians are so unlucky. Hyundai last time sama taraf dengan Proton, but now Hyundai is a world class carmaker.

    PRoton on the other hand became a Geely reseller in Malaysia. Pity, we could’ve gotten rebadged VW at least but they said no to VW partnership

    Like or Dislike: Thumb up 21 Thumb down 9
    • Casablanca Casanova on Oct 19, 2022 at 11:17 am

      Republic Korean Nationalism triumph over marehsia racism+religious bigot+feudalism

      Like or Dislike: Thumb up 15 Thumb down 5
    • Proton + VW: “Oh wow, collaboration! very profound!”
      Proton + Geely: “We become reseller”

      You’re just selective and double standard. What’s wrong with Geely and Volvo. Oh, because it’s Chinese right?

      Like or Dislike: Thumb up 12 Thumb down 7
    • John Gagal on Oct 19, 2022 at 11:56 am

      This new Hyundai Grandeur at least 50 years ahead more advanced than Proton Perdana.

      Like or Dislike: Thumb up 12 Thumb down 4
    • Indeed. If Proton had the same amount of money that was invested into Hyundai it would be sama taraf world class carmaker as Hyundai today. So the difference is how much money was committed to each brand and from the pitiful sum invested into Proton, they kicked asses and took names.

      Like or Dislike: Thumb up 2 Thumb down 5
    • Anonymous on Oct 20, 2022 at 9:50 am

      Dont worry, our Perdana can fight wan

      Like or Dislike: Thumb up 0 Thumb down 1
  • Argyle on Oct 19, 2022 at 10:47 am

    Mix and Match. STARIA + iONIQ5 + iONIQ6.

    The C pillar looks like it can just stop there like Hyundai iONIQ, but finally added another D Pillar + Boot, styling carry over from iONIQ 6.

    Inspired by Kereta Potong.

    Like or Dislike: Thumb up 5 Thumb down 2
  • this is a nice rare looking car

    but i dont dig the black trim that runs along the base of the vehicle and the front corner square headlamp

    Like or Dislike: Thumb up 2 Thumb down 0
  • The small rear window is quite odd especially when this have invisible B pillar.

    Like or Dislike: Thumb up 1 Thumb down 1
  • ROTI CANAI on Oct 19, 2022 at 7:59 pm

    looks better than the bentley

    Like or Dislike: Thumb up 4 Thumb down 0
 

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