Interbrand has released its list of the most valuable brands of 2022 with Toyota once again topping the list of the most valuable automotive brands with a brand value of US$59.757 billion (RM283 billion). The figure represents a 10% increase in brand value from the previous year, putting Toyota in sixth place in the overall Top 100 Best Global Brand; up from 7th last year.
Toyota is trailed closely by Mercedes-Benz as the second most valuable automotive brand after the company saw a 10% increase in brand value to US$56.103 billion (RM266 billion) in 2022. The list is followed by Tesla in third position with a 32% increase in brand value – the largest increase in brand value and the fastest growing among other automotive brands – at US$48.002 billion (RM227 billion).
BMW comes in fourth after slipping from third last year, despite increasing its brand value by 11% to US$46.331 billion (RM219 billion), followed by Honda valued at US$22.837 billion (RM108 billion), Hyundai at US$17.314 billion (RM82 billion), Audi at US$14.976 billion (RM71 billion), Volkswagen at US$14.819 billion (RM70 billion) and Ford at US$14.431 billion (RM68 billion).
Completing the Top 10 list is Porsche at US$13.504 billion (RM64 billion). Compared to the 2021 list, Tesla is the only brand to move up a place – from fourth to third place – swapping places with BMW while the rest of the top 10 positions in 2022 for automotive brands remain unchanged from before. Aside from Tesla, Ferrari also saw a significant increase in brand value by 31% – making it the only other automotive brand to record an increase in brand value by over 30%.
Overall, Apple leads the charts as the most valuable brand of 2022 at US$482.215 billion (RM2.2 trillion) followed by Microsoft at US$278.288 billion (RM1.32 trillion), Amazon at US$274.819 billion (RM1.3 trillion), Google at US$251.751 billion (RM1.1 trillion) and Samsung at US$87.689 billion (RM416 billion). For the first time ever, the total brand value of the Best Global Brands has reached over US$3 trillion (RM14.2 trillion) representing a 16% increase from 2021.
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Where are the Chinese?
Thank you Interbrand for your Game-Changing list of the most valuable car brands. This is the proof that Japanese carmakers are better than Chinese carmakers. I also hope that Honda basher guy does not come here and condemn Interbrand to the max for placing Honda in the list.
Bodo here sounding another bodo.
This is Dumb & Dumber: Malaysian Edition.
Illuminati conspiracy, BYD left out the list
Where is Proton? Should be at the top of the list since their cars have the best handling in the world.
This listing are for those who paid. Proton refused to do so, therefore they did not list here.
The Interbrand rankings are based on three key components that contribute to a brand’s cumulative value – the financial performance of the branded products and services; the role the brand plays in influencing customer choice; and the strength the brand has to command a premium price or secure earnings for the company. – exceprt from Paul Tan page
Great. BMW and Mercedes are also doing good
Do NOTE that ALL top 3 brands are heavy in DEBTS and with critical financail support from their respective Govn. Else they are likely to go UNDER . Forward to 2030 ……. Likely NONE of the above will be in the TOp 5 brands any more.
I am not sure where you get your idea that other governments are responsible for corporate debts. As far as I know, the Malaysian government is probably the biggest culprit for involvement in the corporate sector by means of GLC.
1. German government bailouts are rare, and only when it has substantial national impact. They will typically mediate by getting another company to the rescue, if the troubled company is valuable enough. I was working in one of the top 5 largest German company when they were asked to save an ailing German brand. We did the national service, and lost a few billion marks. That company was sold after failing to turn it around into profitability.
If you’ve done your checking, you would have realised that Mercedes annual revenue is higher than their debt, which means it’s very much manageable. Mercedes is probably the most financially healthy company in the top 5 brands.
2. Japanese government might have done bail outs in the past but their repeated failures has made them weary of future undertaking.
Based on Toyota’s current debt, analysts has rated them “overpriced, but not overvalued.” With their current sales record, I doubt they will get into any financial trouble in the next 5 years.
3. America has done many bailouts… but you’ll see that most of them are financial institutions.
Trump might probably be willing to bailout Tesla, but I doubt he can get pass the Congress. Provided he wins in 2024.
Current sales for toyota will get into any financial trouble in the next 5 years, you shouldn’t assume about due to temporarily pandemic and chip shortage which is the same brands as nissan, honda, bmw, mercedes, volkswagen, mazda, hyundai, etc. Surely, toyota isn’t as stupid as what you mentioned about financial trouble in the next 5 years, it may short term like other brands do. Short term issues will not as long as before Covid 19 pandemic and other issues.
What govnt? Mercedes is Qatar/China owned?
Tesla climbing fast! others average +10%. Even Honda in top 5, still only +7% indicate weakening brand. Gap with first four is so big!
That can tell you that honda is real failure. Spare parts, aftersales, design, safety for honda is already failure. Honda in here, specs also fail
We know you lost your gf to someone driving a Honda. No need to repeat like a broken record. Everyone is tired of reading your bashing. Frankly, it just makes you look like the number one LOSER on Paultan.com.
Just go to your nearest Honda and splash red paint, if it makes you happier. It will certainly make ALL OF US HERE happy to stop seeing your bashing.
Then why honda fanboys are always bashing other brand but you don’t know what happen once you buy honda when comes to quality, spare parts, aftersales and safety rating. Safety and specs for honda already failure. People already fed up on honda fanboys defending or bashing other brands or not bothering when comes to quality, spare parts, aftersales and safety rating. Many also unsatisfied about safety and specs for honda. But instead, you just came here but not admitting your truth on what’s happening on honda owners or people complaining about honda.
Aiyaa…what a sad day for honda fanboys for talking bad on other brands these days after seeing doing other brands can do better than honda. What a no.1 LOSER for honda fanboys…sighhhh
No matter what others said, I will not buy Toyota, that is!
can buy 2nd hand Iriz, very cheap.
But why? Care to elaborate? I’ve been using the same Toyota for almost 12years. Bought second hand back in 2010. I believe the previous owner had used it for 6 years. That makes my car 18 years old this year. Lol.
This ranking is just a reference and does not represent the real value of the brand in the “world”. When the Western countries use the word “global”, “world” and the like, it always exclusive mean their view of the world, excluding countries like China, Russia, Indonesia, and those not aligned with them.
These few Asia countries contribute 3.3 billion people over 8 billion people alive today.
So don’t argue over this listing. It’s waste of time. This is good for academic purpose.
Reporting Interbrand for committing bribery