Mercedes-Benz Malaysia announces Amanda Zhang as its new president and CEO, replaces Sagree Sardien

Mercedes-Benz Malaysia announces Amanda Zhang as its new president and CEO, replaces Sagree Sardien

Mercedes-Benz Malaysia (MBM) has announced the appointment of Amanda Zhang as its new CEO and president, effective August 1, 2023. Zhang will also assume the role of regional head of Mercedes-Benz Cars SEA II from the same date.

Zhang previously served as CEO of Mercedes-Benz Romania and oversaw four business divisions. In that position, she and her team achieved double-digit growth in both sales and customer services, while also implementing the electrification strategy and revitalising the dealer network in the country.

After joining Region Europe in 2014, she built up the regional product management and marketing team as well as multiple regional hubs which operations are the foundation of today’s Experience Centre within Region Europe. With her digital expertise, she also successfully ramped up Customer Journey Operations, a salesforce CRM (customer relationship management) hub based in Bucharest for the European markets in the recent year.

Zhang’s career began with Daimler’s International Management Associate Programme over 20 years ago. Since then, she has successfully managed international projects, including the notable ‘Journey to China’, which involved relocating all wholesale operations from Hong Kong to Beijing.

Mercedes-Benz Malaysia announces Amanda Zhang as its new president and CEO, replaces Sagree Sardien

Zhang succeeds Sagree Sardien who will advance to the position of head of region overseas for Mercedes-Benz Cars in Stuttgart. During her tenure which started in June 2021, Sardien led the brand’s electric mobility agenda in Malaysia, introducing the introduction of the locally-assembled (CKD) EQS 500 4Matic.

“Under Sardien’s leadership, Mercedes-Benz Malaysia further enhances its offerings and luxurious customer experience through digital transformation in the implementation of ‘Retail of the Future’ agency model and strengthening the brand’s corporate citizenship through various community initiatives,” read the official release.

“We are thrilled to welcome Amanda Zhang to the helm of Mercedes-Benz Malaysia. Her extensive leadership experience and strategic acumen will undoubtedly further support to drive our company forward in the dynamic Malaysian market. I am confident that under her guidance, the company will continue to flourish and uphold its reputation for innovation and excellence,” said Sardien.

“I am truly honoured to take on this new role in Malaysia and SEA II. Having been part of Mercedes-Benz’s remarkable journey in the central and eastern Europe cluster, I am now eager to lead the Mercedes-Benz Malaysia team and join forces with our retail partners to continue our pursuit of excellence for this dynamic and vibrant market. I firmly believe that innovation, customer-centricity, and sustainable growth are the cornerstones of success, and I am committed to fostering a culture that embraces these values at every level of the organisation,” commented Zhang.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • mercfan on Aug 15, 2023 at 4:11 pm

    WOULD.

    Like or Dislike: Thumb up 15 Thumb down 17
  • ok noted

    Like or Dislike: Thumb up 5 Thumb down 1
  • Premier Kucing on Aug 15, 2023 at 4:45 pm

    Favourite brand lead by socialist female CEO, Walaun having dilemma now buy or no buy benz

    Like or Dislike: Thumb up 43 Thumb down 24
    • Celup King on Aug 15, 2023 at 5:11 pm

      Dun buy or else PH fanbois will accuse you of beli China.

      Like or Dislike: Thumb up 13 Thumb down 27
      • ex PN Noob voter. Now smarter yo on Aug 16, 2023 at 1:07 am

        Perkauman is the only naratif. Duhhh bodo b60 diperpobodohkan geng bodo PN kini dan selamanya :)))) Hahahah…. – penyokong Bossku

        Like or Dislike: Thumb up 13 Thumb down 5
        • PH Supporter on Aug 16, 2023 at 2:10 pm

          Diamlah dah kalah terok lagi mau buat bising sini. Patutlah orang kata kita penyokong PH hanya tin kosong je.

          Like or Dislike: Thumb up 0 Thumb down 8
  • pertahankan kepimpinan on Aug 15, 2023 at 4:49 pm

    i note that she is wearing green

    she has done her homework and knows who her main customers are

    Like or Dislike: Thumb up 25 Thumb down 32
    • Shook on Aug 15, 2023 at 5:15 pm

      Why the f Malaysians always tryna selit2 politics crap? Enough is enough

      Like or Dislike: Thumb up 49 Thumb down 6
      • Yeahsure on Aug 15, 2023 at 5:46 pm

        Bcos thats all they know, thats the only box they live in, thats the only scope they can comprehend, they actually know nothing else.. Thats why these people are like a cattle to their politicians and are primary target for brainwashing… We have alot of those in our society… Everything can only be PH/BN/PAS/Race/DAP and so on.. Thats. Life branches out only from these things

        Like or Dislike: Thumb up 40 Thumb down 1
      • Chris on Aug 16, 2023 at 2:54 pm

        Well, it’s a source of entertainment. Malaysia political scene is comparable that TV drama nowadays

        Like or Dislike: Thumb up 0 Thumb down 0
  • Yeahsure on Aug 15, 2023 at 4:50 pm

    where is she from?

    Like or Dislike: Thumb up 6 Thumb down 3
    • Kuda Lari on Aug 15, 2023 at 6:32 pm

      DAP Motherland

      Like or Dislike: Thumb up 16 Thumb down 37
      • pravda on Aug 15, 2023 at 11:57 pm

        No such thing. Zhongguo Gongchandang is the only power in the motherland.

        Like or Dislike: Thumb up 5 Thumb down 6
        • TahanKuat on Aug 16, 2023 at 7:54 pm

          Kacang tanah plastik guangdung

          Like or Dislike: Thumb up 2 Thumb down 2
        • Alekho on Aug 16, 2023 at 7:57 pm

          Xi is at odds with ccp. Xi, modi, putin, trump, bolsonaro, brics..are defeating the globalist cabal. The storm is upon us

          Like or Dislike: Thumb up 0 Thumb down 1
          • pravda on Aug 17, 2023 at 9:40 am

            Other people write many things but Zhongguo Gongchandang still holds absolute power in the motherland and no other parties are allowed.

            Like or Dislike: Thumb up 1 Thumb down 0
    • West Taiwan aka Tongsan

      Like or Dislike: Thumb up 3 Thumb down 0
    • Kudalaritelanjang on Aug 15, 2023 at 8:52 pm

      She is from PAS

      Like or Dislike: Thumb up 2 Thumb down 4
  • W0ke hire?

    Like or Dislike: Thumb up 8 Thumb down 4
  • hazri on Aug 16, 2023 at 1:16 am

    mercedes car design itself look like chinese car. dont know why, because mercedes owner majority are chinese? if not because of the badge, people mistakenly belief it’s the china car.

    Like or Dislike: Thumb up 1 Thumb down 4
  • Ben Yap on Aug 16, 2023 at 8:23 am

    wow! women can sell cars better than men?

    Like or Dislike: Thumb up 1 Thumb down 4
    • hazri on Aug 16, 2023 at 4:23 pm

      dont know man, but what i know women can manage better than men.

      Like or Dislike: Thumb up 0 Thumb down 3
  • Very cool of MBM

    Like or Dislike: Thumb up 2 Thumb down 3
  • ROTI CANAI on Aug 16, 2023 at 10:25 am

    kereta yahudi

    Like or Dislike: Thumb up 15 Thumb down 7
 

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