Volkswagen to reduce new car development times to 36 months to better compete against Chinese brands

Volkswagen to reduce new car development times to 36 months to better compete against Chinese brands

Volkswagen is aiming to reduce the time it takes to develop new cars from 54 months to 36 months so it can better compete against Chinese automakers. Speaking to Autocar, Kai Grunitz, Volkswagen’s technical boss, said the upcoming ID.2 is one of three pilot models that are following the shorter development cycle.

The first design sketches of the ID.2, which is previewed by the ID.2all Concept, were completed in December last year, and the German carmaker will introduce the production version by the end of 2025. “You see with Chinese competitors that it’s doable. We have concrete ideas about how to do this,” said Grunitz.

He added that the shorter development times will require the company to build new simulation tools and ways of validating development work. Product teams can also improve efficiency by removing various on-road validations of simulation work and reducing the number of test cycles such as reducing cold-weather testing from two or three winters to one.

However, there are risks that come with shorter development times, with Grunitz saying, “the risk is that you don’t know where you’ll end up when you start the development process. In Germany, we have clear lines about what we want, especially at Volkswagen, and we don’t want to go into a development process with any risks.”

Volkswagen to reduce new car development times to 36 months to better compete against Chinese brands

“But in any enterprise, there are risks. The competitors in China start [development] and are agile. If something comes up, they find a solution. That’s what we have to do in Germany. It’s a different approach. But it’s possible, really possible,” he continued.

One Chinese carmaker that impressed Grunitz is BYD, which he said is capable of building quality cars in shorter timeframes. “They have a real platform strategy, low costs, a really good battery and are all over the world building up some good sites,” he explained.

To support Volkswagen’s new direction when it comes to development, the company will work more closely with its suppliers to integrate their technology and ideas into its models. This will help prevent longer timelines and quality problems, the latter acknowledged by Grunitz as being an issue for the latest Golf and ID.3 which were built using the longer, 54-month development time.

“That’s exactly the challenge. We won’t bring any cars to the road like you’ve seen with the Mk8 Golf or ID.3, with thousands of faults coming to our customers. The question is how we reduce test cycles and stay within the quality,” he said.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard's strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Peanut King on Sep 07, 2023 at 4:48 pm

    haters can bash chinese carmakers all they want, but you can’t deny the fact that these new chinese players are forcing old, outdated practices to evolve – in the auto industry. this is a wake up call to car makers, especially the japanese (i’m not gonna even comment on malaysian car makers). just look at the smartphone market.

    Like or Dislike: Thumb up 15 Thumb down 0
  • Rojak on Sep 07, 2023 at 8:53 pm

    Audi – use SAIC Chinese car Platform for Battery Car
    VW – to use Xpeng Chinese car Platform for Battery Car

    so the car facelift is easy as Chinese car soon

    Like or Dislike: Thumb up 4 Thumb down 2
    • Saiko Sheet Metal on Sep 08, 2023 at 1:21 pm

      No. You didn’t read ah their previous comment? They are using SAIC and XPeng for the Chinese market only. For other markets they will continue to develop under their own ID and E-Tron brands.

      Like or Dislike: Thumb up 1 Thumb down 0
      • MASAMI on Sep 08, 2023 at 4:46 pm

        @Saiko, eh you didn’t ooo ooo ahh ahh ooo ooo ahh ah? They said they will use chinese platform across the board to save time and reduce faults. oooo aahhh ahhh ah

        Like or Dislike: Thumb up 2 Thumb down 1
 

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