It’s now called the Petronas Sepang International Circuit after the national oil and gas company signed a three-year naming rights deal with Malaysia’s top track. Yesterday’s announcement comes before SIC hosts the 2023 Petronas Grand Prix of Malaysia MotoGP race, which will be held on the November 10-12 weekend.
SIC CEO Azhan Shafriman Hanif believes the partnership will bring more impact to the racing landscape, and more brands will take advantage of the added value to their businesses and customers, Bernama reported.
He said the partnership represents the shared vision of commitment to excellence, innovation, and delivering exceptional experiences to local and international fans as well as visitors to further elevate the stature of Malaysia as a destination for sports and entertainment.
“This development shall open doors to new opportunities to host more world class events at our world class venue for Petronas as one of the industry leaders in motorsports through its engagements in Formula 1 and MotoGP,” he added.
“This partnership goes beyond just naming rights — it signifies our dedication to promoting world-class events, fostering talent development, and showcasing our nation’s capabilities on a global stage,” said Petronas senior GM of group strategic relations and communications Datin Anita Azrina Abdul Aziz.
Outside of motorsports, earlier this year, Petronas announced a three-year sponsorship with the Badminton Association of Malaysia (BAM). As part of the deal, Petronas’ famous green logo is now emblazoned the national badminton team jerseys, and Akademi Badminton Malaysia (ABM) in Bukit Kiara is now known as Petronas ABM.
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SIC is bleeding. Petronas to the rescue.
Petronas MotoGP – check
Petronas Sepang Intl Circuit – check
Petronas F1 GP – ???
Congrats Petronas, we are very proud of you!