Proton has revealed the name of its upcoming electric vehicle (EV) brand, and it is the eMas (stylised as e.MAS). The spelling is deliberate, leading in lower case followed by capitalised letters. The automaker says the acronym stands for Electrifying Malaysia, combining the ‘e’ symbol to denote EVs with the MAS abbreviation that is universally used for the country.
What we already know about the Malaysian carmaker’s first production battery-electric vehicle is that it will be launched here before the year is out, and that it will be based on the Geely Galaxy E5, as suggested from the teaser image for the contest, which visibly showed the SUV’s roof rails and slim headlights in the outline.
The E5 was already widely touted to be the donor car for Proton’s EV, given that it has reportedly been developed with right-hand-drive markets in mind. This lines up with earlier comments by Proton deputy CEO Roslan Abdullah, who stated that the national carmaker’s first EV would not be an adaptation of an existing – and LHD – model.
The E5 sits on the Global Intelligent New Energy Architecture (GEA), a development of Geely’s Sustainable Experience Architecture (SEA) that supports not just full EVs, but also range extender, plug-in hybrid and methanol powertrains.
The reveal comes after the automaker held a contest for participants to guess the name of its upcoming EV model. If you’ve delved into the national carmaker’s archives for clues and guessed right in the naming contest, congratulations on striking gold. The name itself has actually been seen before, appearing more than a decade ago when it was used for a trio of electrified city car concepts for the 2010 Geneva Motor Show, namely the EMAS, EMAS Country and EMAS3 which were designed as petrol range-extender EVs.
The automaker also announced during the name reveal event the appointment of the first 17 Proton EV dealers, who formalised their agreements in a ceremony earlier today. The company added that it is aiming to have 30 outlets in place by 2025, growing the network further beyond that timeframe according to need
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What a lame name from a lame company.
They come here said joint venture and create job. Ask all supplier built part and keep part. Now they said buy direct cina part. Make all your money suck your blood and said local made.
Just because of one company, entire Malaysians not allowed to buy EV car below RM100K price until 1 Jan 2026.
Now pretend kidding itself develop “own” EV car while tinkering the RM50K-100K price range, really sickening old tricks all over again.
Hope those BYD GAC GWM will dump price their EV car below RM50K and quickly kaput this Potong once and for all.
Well said. If not because of this jaguh kampung car manufacturer, we would have gotten world class cars (safer, better, higher quality) since day 1. Now we are stuck with this tongkat ali company P1.
More than 100K???
Obviously P1 target those
That drives “>100K ICE” now
As this group don’t get subsidy
Good Job Proton
Good job for what? Rebadging?
Why you still my name
EMAS versus EMO
EMAS: Mee Hiris + Meatball + Nasi Lemak
EMO: Nasi Lemak + Sushi + Vegemite
Please have a four door EMAS Panda to challenge the EMO Axia
meatball from where?
Swedish IKEA meatball = Volvo
That’s the only capability with creating name for car models and infinite grill design.
if they’re planning to launch a saga ev with 350km range minimum, i think it would do good (given the price not exceeding rm60k )
Wow such a B40 name…
You are right. Lower intellectual people love to come out with names that they are familiar with. Not easy to create something tollay bdifferent and new. Even acronyms for some org or initiative they also love to use common words like ART, PADU etc. Simple brain = Simple results
i suggest the name proton emas. hopefully i win this car.
majlis pelancaran cantik. but maybe next time, show a legit product before wasting your marketing budget on a useless logo launch.
Ada Aku kisah?
Made in China please.
Fully agreed. Superb reliability and tough as Yutu-2 rover still roaming on the far side of the moon.
Name without car also got launching. These people dont let go every opportunity to have launching ceremony … maklumlah ada jamuan karipap, kuih muih dan kopi & teh apart from looking busy.
somebody pockets some commision lor!!
They are only good at coming out with fancy branding naming and slogan .
Unless it’s at least 1000km range and can charge in less than 5 mins for 300+ km range…good luck to those early adopters! And it should be rakyat friendly price, not some exorbitant 100k+ pricing.
Fully charge an EV under 5 minutes well wishfull thinking. Even our hydrogen car needs no less than 10 minutes to filling tank full.
Wow, it is kind of rush of launching new product from Proton. It is unusual since Proton everytime they launching new product always teaser for few months even before they announce. This time they announce first before even seeing any teaser. I sense that the Ron95 subsidy going to reduce or remove very soon. Lolz
looks like Maybank’s Harimau Logo now.
Lol…later like the bank…sometimes cannot access, slow, lag…then you know. Good luck to those early adopters!
https://www.vecteezy.com/video/34615986-car-headlight-blinking-in-dark-sports-car-headlight-car-front-view
Funny they used a stock video
Massive shame
Put “L” in front become LEMAS wei… no good.
Can change name with our national airline carrier.
“with the MAS abbreviation that is universally used for the country”.
another bullshit … the universally used acronm for Malaysia is .my… e.My or e.my is better and cheaper to produce!!
what a lame name
Aduh what a public dissaster Sabah and Sarawak label terbalik on Map… nobody screen thru the slide?
Those P1 folks must be sleeping on the job. Even our own MY states names, they got it wrong. What a bunch of jokers. Laugh die me.
ELEKTRON would be much better
Tnb edy use the electron for charging station
No offense but this is a super lame name that is not fit for the world stage at all. I’m saying this because they’re wanting to export this to other countries. What terrible naming.
too many SUVs from Proton. please make MPV and sedans from different segment. don’t drown the market with SUVs.
Proton insulted Sabah and Sarawak .
Sorry but the name really syok sendiri.
With all the freedom you had in choosing a brand name, you ended up with this ridiculous one.
Is it or the average people to buy? Sorry P1, I think P2 will still win.
Where are the slides? All talk and no pictures of the slides?
Proton E.Musk je lah