Volvo backtracks on EV-only 2030 pledge – we provide products that our customers want, says CEO Rowan

Volvo backtracks on EV-only 2030 pledge – we provide products that our customers want, says CEO Rowan

Volvo’s pledge to go fully-electric by 2030 was bold when it was made in 2021, but the EV momentum was very strong back then. Electric vehicle growth has slowed down of late, while sales of hybrids – once viewed as outdated tech – have soared, surprising many carmakers who put down large bets on EVs. Not Toyota, whose chairman Akio Toyoda must be sitting smug now.

Anyway, with the turning (or rather slowing) of the tide, Volvo is now backtracking on its EV-only 2030 declaration. CEO Jim Rowan is now suggesting that the Geely-owned Swedish brand could continue to sell hybrid cars after that date.

UPDATE: Volvo has said that its new goal is to have 90 to 100% of global sales volume by 2030 to consist of full EVs and plug-in hybrids, with up to 10% room for ICE-powered mild hybrids – full story here.

“We are not dogmatic about our 2030 ambitions. Most important is that we provide products that our customers want. We will be ready to go fully electric this decade, but if the market infrastructure and customer acceptance is not quite there, we can allow that to take a few more years,” he said at the 90/90 day event, where the new XC90 was unveiled.

Volvo backtracks on EV-only 2030 pledge – we provide products that our customers want, says CEO Rowan

Volvo has two flagship three-row SUVs – the electric EX90 (left) and the new XC90, which maintains ICE

Along with the loosening of the EV deadline is a commitment to continue developing hybrids. “The transition to electrification will not be linear. Customers and markets are moving at different speeds, and therefore we will continue to invest in our hybrids so that wherever you are in your journey to electric driving, you can have a Volvo to suit your needs and your situations,” he added, reported by Autocar.

The new XC90 is an example of this approach. Production of the Volvo EX90 started in June and the first batch is currently being shipped to customers (coming soon to Malaysia), but the three-row electric SUV has not replaced the XC90, which continues to pair a 2.0-litre turbo petrol engine with mild and plug-in hybrid systems. The T8 PHEV provides up to 71 km of pure electric range per full charge.

This approach will “provide customers with the options that best suit them” while giving Volvo “a balanced portfolio as we continue our transition towards full electrification,” Rowan said. A good move, we say. Full details on the 2025 Volvo XC90 here.

GALLERY: 2025 Volvo XC90

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • DonkeyKong on Sep 05, 2024 at 1:29 pm

    Reality bites when you realize that globalist ESG agenda driven by climate alarmism and outright hoaxes will make your company collapse and go broke.

    Like or Dislike: Thumb up 12 Thumb down 2
  • Bob Mal on Sep 05, 2024 at 1:58 pm

    Yay guess that means using Geely + Renault engine since they don’t make them new anymore and also the supposedly same Proton will be getting.

    Like or Dislike: Thumb up 1 Thumb down 1
  • EV Car Mafia on Sep 05, 2024 at 2:11 pm

    EV bubble bursting yet ???

    Like or Dislike: Thumb up 5 Thumb down 1
  • ROTI CANAI on Sep 05, 2024 at 2:30 pm

    Lame…stop selling overpriced cars

    Like or Dislike: Thumb up 7 Thumb down 0
  • Wiraturbo on Sep 05, 2024 at 3:29 pm

    90% efficiency, a good move?
    Guess global warming can wait.

    Like or Dislike: Thumb up 1 Thumb down 2
  • another one bite the dust

    Like or Dislike: Thumb up 4 Thumb down 0
  • Panda Yogurt on Sep 05, 2024 at 4:17 pm

    having driven an EV, i can say EV is amazingly powerful, and fun to drive. However the charging infra is too slow to catch up, which makes a lot of people think twice before buying an EV. The best solution is build hybrids that use the petrol engine to charge the EV engine inside the car. This way, drivers get best of both worlds.

    Like or Dislike: Thumb up 6 Thumb down 3
  • Questionable brand and market position. Many angry users.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Hybrid with NA will be more reliable n practical

    Like or Dislike: Thumb up 1 Thumb down 0
  • 4GR-FSE on Sep 06, 2024 at 9:32 am

    See…. Toyota is right all along with Hybrids for more than 20 years despite getting bashed saying they will die like Nokia.. Toyota never believe in these BS by the west with their “clean diesel” and full EV roadmap.. The EV hype just got burst just like diesel passenger cars..

    Like or Dislike: Thumb up 2 Thumb down 0
 

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