A changing of the guard at Boon Siew Honda with Kunitomo Asano stepping into the role of as Managing Director and Chief Executive Officer (CEO). Asano, previously Boon Siew Honda’s Chief Sales and Marketing Officer, takes over from Mitsuharu Funase who held the position from 2022.
Asano has a 20-year long career with Honda, with a decade in Japan and a further 10-years posted overseas. This includes five years in Thailand, four years in India, and now in Malaysia. Asano also oversaw Honda’s sales operations across North America, Europe, Asia and South America.
In Thailand, Asano handled global exports to multiple countries, and in India, was responsible for domestic business in a particular region. For his role in Malaysia, Asano will continue efforts in Boon Siew Honda;s community engagement, emphasising brand awareness to the Malaysian public.
Please bring in the Honda Monkey!
Bring in the shi 350 assembled in vietnam.
Wonders which car CEO drives since there’s no new accord or mid size above honda sedan in msia. Don’t tell us he drives Lexus?
rs150 rsx150 boleh bagi clutch plate quality sikit, tambah oil filter macam yamaha, tak payah bukak cover engine utk cuci strainer.
Appealing to Honda & so-called fair Madani govt: We used see the stickers pasted on the bikes: the govt taxes, etc, down to the most important info: the retail prices. But not anymore in the past 20 yrs or more. The previous govt had ceased requiring the unprincipled, greedy retailers to exhibit the price breakdown, like those at Perodua showroom now. Collaboration between the 2 parties that benefits both sides??
They’ve been charging much much more than the recommended retail prices. Why hasn’t the present Madani govt restore transparency & fairness to this public setback? We’ve been deprived of honest, fair Kapchai prices for too long already. Cukup lah.
I’m grateful Honda has their own shops that charge fixed retail prices. If it’s true, I’ll buy a scooter from them soon.
Dear new CEO. Kindly and immediately attend to the steering rack problems. It’s affecting your sales badly!
This is BoonSiew Honda, not Honda Malaysia…