Renate Noessler appointed as Audi, Volkswagen co-MD in Malaysia, succeeding Denyu Bostandzhiev

Renate Noessler appointed as Audi, Volkswagen co-MD in Malaysia, succeeding Denyu Bostandzhiev

Porsche Holding Salzburg (PHS) has announced the appointment of Renate Noessler as the managing director of PHS Automotive Malaysia (PHSAM) and Volkswagen Passenger Cars Malaysia (VPCM). Together with co-managing director Kurt Leitner, Noessler will steer PHSAM and the Audi brand, and also further expand Volkswagen’s position in the Malaysian market.

Noessler brings with her 30 years of experience in the automotive industry, with international experience in sales, marketing and business consulting. Most recently, she served as general manager of sales at Audi Singapore, where she was instrumental in driving growth across Southeast Asian markets.

“I am honoured to take on this role and continue working with customers, dealer partners, the media, and stakeholders in Malaysia. With our growing network at VPCM and PHSAM, we will be focused on delivering exceptional experiences to our customers. I am confident that both brands will continue to thrive in this ever-evolving landscape,” Noessler said.

Noessler succeeds Denyu Bostandzhiev, who has helmed VPCM and PHSAM since July 2023. He progresses to a leadership role with PHS in Bulgaria.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Pro-Palestine on Jun 14, 2025 at 9:05 am

    Datang buka kat Malaysia, bisnes gagal tapi nak juga cari org dia jadi co MD. Malaysia have way better talent and understand local market better. Jom la kita bagi Posche dan Audi ni lingkup di Malaysia. Boikot

    Like or Dislike: Thumb up 4 Thumb down 6
    • alibaba on Jun 14, 2025 at 11:52 am

      otak kosong, patut ubah tax system, others countries are using advanced tech with reasonable price, malaysia just fxxking leech on rakyat

      Like or Dislike: Thumb up 0 Thumb down 0
    • aismen on Jun 17, 2025 at 4:07 am

      Boikot palestaik

      Like or Dislike: Thumb up 1 Thumb down 1
  • Ben Yap on Jun 16, 2025 at 9:48 am

    Under her leadership, Audi Singapore sales has been on a decline. So i can foresee, that she isn’t going to improve the sales.

    Like or Dislike: Thumb up 2 Thumb down 0
 

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