Proton to localise ADAS, braking, lighting, HVAC systems through collaborations with Geely suppliers

Proton to localise ADAS, braking, lighting, HVAC systems through collaborations with Geely suppliers

Proton has formalised four new joint-ventures (JV) and two technical agreements (TA) between its vendors and Geely suppliers to increase parts localisation and improve vendor competitiveness.

For ADAS, long-time Proton supplier Delloyd Technology Bhd has inked a JV with Imotion Automotive Technology (Suzhou) Co Ltd, which supplies to Geely, Zeekr, Chery and Volvo in China. Proton said in a release that Imotion “will help accelerate the development and adoption of ADAS systems for the AMA01”, pretty much confirming that the upcoming Saga MC3 will have ADAS.

For braking systems, an agreement has been signed between PEPS JV (M) Sdn Bhd and Liuzhou Sanly Autoparts Co Ltd – the former will produce in Malaysia, the latter will be responsible for modular assembly of the components. These systems will be used in the new Saga as well as the X50, X70 and X90.

For lighting, JHM Consolidation Bhd has signed a JV with Jiangsu Dekai Auto Parts Co Ltd, and for heating, ventilation and air-conditioning (HVAC) systems, the JV is between Trillion Speed (M) Sdn Bhd and Shanghai Yinlun Heat Exchange Systems Co Ltd.

The two TAs are SHJ Interia Sdn Bhd-Changchun Fawsn Automotive Trim Co Ltd (for interior components, particularly headlining) and Xenso Electronics Sdn Bhd-Freetech Intelligent Systems Co Ltd (for ADAS, specifically blind spot monitoring and lane change assist).

“With high technology components becoming an increasingly vital component in our models, it is vital for Proton to bring the development and production of these components to the local ecosystem, to gain a cost advantage as well as to upskill the capabilities of its R&D team and vendors,” said Proton chief procurement officer Wang Huaibing.

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Jonathan James Tan

While most dream of the future, Jonathan Tan dreams of the past, although he's never been there. Fantasises much too often about cruising down Treacher Road (Jalan Sultan Ismail) in a Triumph Stag that actually works, and hopes this stint here will snap him back to present reality.

 

Comments

  • Johnny on Jun 25, 2025 at 6:45 pm

    Localise is good but is the price as competitive as import from china? Sometimes, all in cost from china is even cheaper than produce locally….if this is the case, how does the consumera benefit?

    Like or Dislike: Thumb up 10 Thumb down 0
    • John Doe on Jun 25, 2025 at 8:27 pm

      Well, it is more than just good pricing. To put it simply, it will create more job opening, some technological transfer, create more experts in the field and many more. Plus, it is not good when we only keep consuming, our country need to be a producer too. Probably in the end, the tech is cheap enough to be mandatory in all new cars.

      Like or Dislike: Thumb up 2 Thumb down 2
    • Phaser on Jun 26, 2025 at 10:21 am

      Do you want to grow the Malaysian economy or do you want cheaper cars? Look at the bigger picture.

      Like or Dislike: Thumb up 3 Thumb down 1
      • I’m B40. So i want cheaper cars. ‘Big picture’ is for ppl with big wallets. I’m a B40 ,so I’m more concerned with my own livelihood. Who doesn’t like cheap cars.

        Like or Dislike: Thumb up 0 Thumb down 0
        • Nabei on Jun 29, 2025 at 11:40 am

          B40 don’t buy new cars. Get an old used Japanese less headache and less reliability issues

          Like or Dislike: Thumb up 1 Thumb down 0
  • John Doe on Jun 25, 2025 at 8:27 pm

    Well, it is more than just good pricing. To put it simply, it will create more job opening, some technological transfer, create more experts in the field and many more. Plus, it is not good when we only keep consuming, our country need to be a producer too. Probably in the end, the tech is cheap enough to be mandatory in all new cars.

    Like or Dislike: Thumb up 2 Thumb down 1
  • Sabri on Jun 25, 2025 at 9:37 pm

    wayang. all it does it makes it worse. just stick to best china tech

    Like or Dislike: Thumb up 5 Thumb down 26
  • Beroktua Emo lagi best on Jun 25, 2025 at 10:14 pm

    HVAC
    Lets P1 do there own aircon it’s coldest on earth. Made by Patco or Denso malaysia right?

    Like or Dislike: Thumb up 3 Thumb down 0
    • Malaysian made Denso quality sux . That is proven by most Perodua cars AC compressors wont last past 10 years. Sanden is a better option.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Kea Was on Jun 26, 2025 at 8:34 am

    OMG imagine Proton was establish in 1983 in order to create our own national car and in 2025 they still need JV to localise Braking, Lighting and HVAC system – what these cronies vendors have been Syoking for 42 years of with tax payers money selling at inflated cost with poor quality to all Malaysian.

    Like or Dislike: Thumb up 9 Thumb down 3
  • newme on Jun 26, 2025 at 9:03 am

    Localise need to JV with their companies from mainland? What they do actually? Import from these companies, put on a few screws and call it localised?

    Usually when you expand a business to a foreign country, you work with their local partner there. Here, they come to our country and we have to work with their mainland companies to supply.

    Like or Dislike: Thumb up 2 Thumb down 0
    • blergh on Jun 26, 2025 at 12:02 pm

      maybe due to patent and legal issue, thats why need to have JV so that local company can use the patent without having issue on legal side later

      Like or Dislike: Thumb up 0 Thumb down 0
  • david on Jun 26, 2025 at 11:40 am

    sometime i just wonder we need national car? apa function

    Like or Dislike: Thumb up 2 Thumb down 0
  • WOW Malaysia can made cheaper than CHINA peasants on Jun 26, 2025 at 12:01 pm

    Thanks to Bangla Labor Power

    JV is the only way to steal CHINA auto parts technology and trade secrets

    CHINA gives evertything they got BUT Malaysia Malap still cannot do.

    Like or Dislike: Thumb up 1 Thumb down 0
 

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