Hyundai Motor Malaysia’s (HMY) entry into the market has seen it introduce three models – the fifth-gen Santa Fe SUV, facelifted fourth-gen Tucson SUV and updated Staria MPV – as part of its initial push, and while more models are expected to be added into the CKD product portfolio in the coming years, it remains to be seen what these are.
What is certain is that there will are no carry over products from before, when Hyundai-Sime Darby Motors (HSDM) represented the brand here. With nothing slated beyond the launch trio in the near future, this means models such as the Palisade, previous-gen CKD Santa Fe and Ioniq EVs will no longer feature as far as the brand is concerned.
According to HMY MD Jahabarnisa Haja Mohideen, the three models introduced with the launch of the brand will be the only models it will market. “Whatever we have actually introduced will be the models that we will sell, moving forward,” she said.
Despite not bringing over legacy inventory, the company said it will continue to provide support for products sold previously. “For existing customers, we will honour all the warranties that was given previously. That is the first thing that we will do, as it is very important to us,” she said.
In terms of product count, the Santa Fe, Tucson and Staria will be the only vehicles the brand will introduce this year. “There are no plans for further products for this year. Our main focus will be these three models, and the next step will be the CKD assembly programme, of which the first model will be the Staria,” said HMY’s head of product Sean Yeo.
Local production is set to begin sometime in this quarter at Inokom’s Kulim plant, which has been churning out Hyundais for some time now. At the preview of the three models last week, the company stated that while output would initially be for domestic consumption, it would expand to exports to neighbouring ASEAN markets as production capacity grows.
Given that the automaker has a number of assembly operations in the region (Indonesia, Thailand and even Singapore, albeit on a small scale), we asked how Malaysia would fit into the scheme of things from an export viewpoint. Jahabarnisa said that HMY is looking into how it can incorporate its production to contribute to other regional markets.
“Of course, they do have their own (production), but with trade moving very rapidly now, we can produce and we can export. We are in the midst of creating that synergy. Once we have further information of a concrete plan, we will share it accordingly,” she said.
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With this being said, SIME DARBY sucks to the floor.
The new Kona needs to be launch here asap tho. I think kona is more important than staria
Hyundai Korea took back the distributorship from Sime Darby a decade late.
Now ,with multiple China brands flooding our market,it will be an uphill battle for Hyundai to even break even.
Anyway,lets see how the Koreans fare.
Hyundai motors Malaysia, please take new Hyundai Creta Facelift or Hyundai Stargazer
Probably old stock still lying around. Hyundai Sime Motors presence at IOI Mall Damansara over the past weekend (28 June) included the last generation Santa Fe and Palisade
And also at least much better than toyota too. Hyundai even have better safety than toyota too
Sure! Of course! Anything you can dream of and say bro! China cars is much much better then Hyundai so much so it wiped out Hyundai business in China. China safety is world standard, way ahead of Korean cars.
Waiting toyota fanboys to dislike this brand, as knowing that hyundai are getting better and durable than toyota, no wonder why toyota went to backward direction especially quality while this brand and others have went move forward
me waiting for Toyota to do the same as Hyundai instead of being under Sime
We want new Hyundai Getz. And Hyundai Matrix. And also the delicious i40
i saw a hyundai creta on the road near my taman and i stared at the driver as it zoomed in and out my vision
Remember to take your meds.
So the current prices of the Santa Fe, Tucson and Staria are final or there will be a new set of prices for CKD later?
ioniq 5 is a very good car. and its their best seller in many countries and they drop it. it is so befuddling.. i drove it 1-2 times & its a good car with plenty of interior space. i thought they want to reintroduce it with lesser price since it was taken over by HQ. too bad then..
Btw, Hyundai plz bring in the new Kona & Casper EV too.