According to data from the Malaysian Automotive Association (MAA), national car brands commanded a market share of 63% in the first half of 2025. During that period, total industry volume (TIV) stood at 373,636 units, which is down 17,815 units or 4.6% from the 391,451 units recorded in 1H 2024.
Going into detail, national car brands managed to sell 235,961 units in 1H 2025, down 5,976 units or 2.5% from 241,937 units recorded in 1H 2024. Despite this, market share increased by 1% from 62% in the first six months of 2024 to 63% in 1H 2025.
This comes at the expense of non-national car brands, which saw their combined market share dip from 38% in 1H 2024 to 37% in 1H 2025. Non-national car brands also experienced a greater year-on-year (YoY) sales drop of 7.9% compared to national brands, with 137,675 units recorded in 1H 2025 compared to 149,514 units in 1H 2024.
Looking at MAA’s historical figures, national car brands – namely Proton and Perodua – sold a combined 505,689 units in 2024 for a market share of 62% of TIV. Before that, the market share commanded was 66.9% (481,300 units) in 2023 and 65.1% (418,045 units) in 2022.
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What’s the market share % for Perodua alone?
Of course. Protectionism at it’s best.
If excise duties and import duties for CBU cars were to be significantly lowered OR abolished (it’s free to dream), P1 & P2 probably lingkup.
What is the point of protecting so-called national car while it is purely rebadge from other non national car? Might as well just remove the protection and let the market compete itself?
I thank the 38% for making the road less boring to look at