BYD has announced it has entered into a three-year strategic partnership with FC Internazionale Milano (known simply as Inter Milan) to become the club’s global automotive partner.
“In China, where BYD is headquartered, the Nerazzurri are also one of the most beloved teams, with over 154 million fans. In South America – a key market for BYD Group – Inter can count on almost 90 million fans, thanks to the many South American champions who have shaped the club’s history,” the Chinese automaker said in its official release.
With this agreement, BYD and its premium brand Denza will work closely with Inter to maximise the value of the partnership, reinforce the positioning of both parties and pursue shared goals for mutual growth.
Additionally, BYD will provide around 70 vehicles to equip the top management, technical staff, and first-team players of Inter. These will include a special edition of the Sealion 7 customised with the colours of the Nerazzurri, which will be made available to Inter fans later on. Dedicated purchase and rental programmes for BYD vehicles are also being finalised for Inter fans around the world.
The company also pointed out it has sold over 4.2 million new energy vehicles (NEVs) in 2024, which is a 41% increase compared to the previous year. In the first half of this year, it has delivered over two million NEVs that represent a double-digit growth from the same period in 2024.
“BYD’s name means ‘Build Your Dreams’, and I think this partnership is a dream for young people, for everybody with a passion for football. Inter Milan is well recognised for its energy, for never giving up, for always fighting for success and for its rapid growth into a global brand with a worldwide fanbase that extends beyond the San Siro stadium and Serie A,” said Stella Li, executive vice president of BYD.
“These are qualities that BYD shares as a fast-growing brand too – we’re a global green technology company with the dream to fight climate change and cool the earth by one degree. We’re working so hard to do this – we have 120,000 engineers working day and night, producing 45 patents every working day because they love their job and they want to win. This determination, this constant pushing for change and working so hard to make it happen, is something that is really shared between BYD and Inter,” she added.
“We are extremely pleased to announce this new partnership, which brings together two global groups united by a constant drive toward the future and the pursuit of excellence,” said Giorgio Ricci, chief revenue officer of FC Internazionale Milano.
“We are proud that the Group, with its brands BYD and Denza, has chosen Inter as the first football club to partner with. It is a testament to the growing global appeal of our brand. This partnership opens up new opportunities for internationally-oriented activations and content capable of engaging fans and consumers around the world. Together, we aim to develop innovative projects that further strengthen the group’s positioning as a benchmark in the global landscape of sustainable mobility,” he added.
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Italy dah jual to China! Hahahaha