Michelin has announced the appointment of Florentin Odenwald as the new managing director for three countries, namely Malaysia, Singapore and Brunei. In an official release, the tyre manufacturer said Odenwald replaces Prichapakorn Dangrojana, who has taken on a new role with the group in France.
In his new role, Odenwald will oversee Michelin’s strategic direction, operations and growth across the three markets. Additionally, he will focus on advancing innovation and enhancing customer and stakeholder relationships, while continuing his service as part of Michelin’s regional leadership team for the Asia-Pacific region.
Odenwald previously served as Michelin’s executive vice president of global automotive OE sales, overseeing over 25 global customers. His years of experience also include fostering brand collaborations, building global partnerships, driving technical innovation and leading strategic growth with brands such as Porsche, Mercedes-AMG, BMW, Volkswagen, Hyundai and Tesla.
“Being part of the APAC regional leadership team provides me with a holistic view of the opportunities and challenges for the brand across the region. Fueled by these learnings, my aspiration is to position Michelin as a leader in sustainability and innovation across Malaysia, Singapore and Brunei, while demonstrating that we are more than just a tyre company. We are a technology leader in composites, pushing boundaries to create new business opportunities,” said Odenwald.
“I am excited to use my expertise in building lasting partnerships and work closely with our teams and partners in this region to shape innovative projects and strategic collaborations that align with our global vision. By setting new benchmarks for sustainable mobility and advanced composites innovation, we can achieve something truly great together as a team,” he added.
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