Proton has been in the Thai market for just over 1 year now, and its market share is currently 1.4% or 2,918 cars. Total industry volume for 2008 in the Thai market was 615,270 units.
Japanese automakers currently conquer the Thai market with 92.1 percent total share. Toyota alone commands 42.6% market share. Proton currently sells the Savvy, the GEN2, the Satria Neo and the Persona CNG in Thailand. That’s one supermini, two compact sedans and one 3-door hatchback.
Proton’s distributor Phranakorn Auto Sales targets 4,000 units for the year 2009, with the Proton Savvy (priced at between 399k to 460k Thai baht) being the main driver of sales. 2009 Thai TIV is expected to drop further to 520,000 units.
In other Thai-related Proton news – Proton’s presence in Thailand will get a new Country Manager from February 2009 onwards, a Mr Philipe Cheng.
UPDATED: Corrected some misinterpretation of figures.
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AI-generated Summary ✨
Comments highlight that Proton's sales of 2,918 cars in Thailand is a significant achievement, especially considering the competitive market and economic conditions. There is general optimism about Proton’s growth prospects, with some critics early on claiming the sales were too low, but opinions have shifted to viewing this as a positive start. Discussions also include praise for Proton's resilience compared to Japanese brands and comments on the potential for expanded models and market penetration. Some off-topic chatter about phones and other car brands appears, but the core sentiment is that Proton's performance in Thailand is commendable, indicating progress and a promising future, especially with plans for new models. Overall, the tone is hopeful and supportive of Proton's development efforts.