Proton has been in the Thai market for just over 1 year now, and its market share is currently 1.4% or 2,918 cars. Total industry volume for 2008 in the Thai market was 615,270 units.
Japanese automakers currently conquer the Thai market with 92.1 percent total share. Toyota alone commands 42.6% market share. Proton currently sells the Savvy, the GEN2, the Satria Neo and the Persona CNG in Thailand. That’s one supermini, two compact sedans and one 3-door hatchback.
Proton’s distributor Phranakorn Auto Sales targets 4,000 units for the year 2009, with the Proton Savvy (priced at between 399k to 460k Thai baht) being the main driver of sales. 2009 Thai TIV is expected to drop further to 520,000 units.
In other Thai-related Proton news – Proton’s presence in Thailand will get a new Country Manager from February 2009 onwards, a Mr Philipe Cheng.
UPDATED: Corrected some misinterpretation of figures.
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AI-generated Summary ✨
Comments celebrate Proton's achievement of selling 2,918 cars in Thailand, highlighting it as a significant start despite some skeptics considering it modest. Internally, there are calls for improved quality and new models, with hopes for continued growth and better reputation. Other car makers like BMW and Mercedes are compared, showing Proton's progress. Overall, the sentiment is positive, with encouragement for Proton to sustain its presence and expand further.