Geneva 2014 Archive

  • Automakers do ‘market research’ at motorshows

    While going through the photos sent in by our Geneva Motor Show correspondent Robert Kah / SB-MEDIEN, we saw an interesting directory titled ‘Chinese industry spy’. The directory contained some interesting photos.

    Basically it was photos of this guy who was at the Geneva Motor Show during the press (and trade?) days and was looking very very closely at a Peugeot 308 SW, the wagon version of the new Peugeot 308 which recently won the 2014 European Car of the Year.


    After closely inspecting the car and taking some close-up photos, observing things like gaps and such, he would write his findings down in a table on a piece of paper he was carrying.

    Our photographer got a close up shot of his paper – the data to be filled in by make and model based on cars that could be seen at the motorshow. Mind the Renault ‘crio’. Once I saw the text on the paper which was filled with Japanese characters rather than Chinese, I knew this researcher wasn’t Chinese as per what the photographer assumed.

    Most cars are refreshed every five to seven years, but the work on a next generation model starts way before a car’s eventual release date. The learning never ends and you need to constantly one-up your competitor with every new generation of car.

  • Mazda Hazumi Concept previews next-gen Mazda 2

    211/ , EUROPA; SCHWEIZ, GENF, Datum: 03.03.2014 12:00:00: 84 INTERNATIONALER AUTO SALON in Genf 2014 84e Salon International de l'Auto et accessoires, PALEXPO - Stefan Baldauf / SB-Medien

    This is the Mazda Hazumi concept, which previews the next-generation Mazda 2 hatchback. Mazda’s next generation B-segment car is set to debut in 2015, replacing the current third-generation Mazda 2/Demio that has been around since 2007.

    The name Hazumi means to “bound” or “spring up” in Japanese, a name suited to a small Japanese car that appears to be ‘bursting with energy’. It takes on Kodo design cues from its larger siblings, the Mazda 3 and the Mazda 6.

    The interior features a instrument cluster that has a family resemblance to the Mazda 3’s. The air-condition vents are circular and we only see three – we think the production car is likely to get a few more vents especially in the middle of the dash, where they will be tasked to blow air to the rear as well since rear air-con vents are unlikely in a B-segment car.

    What do you think? Has Mazda’s Kodo design language translated well to a short and compact car like the Mazda 2? And will Mazda build a sedan version of the production car with this generation?

    Live pix by Stefan Baldauf / Robert Kah


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