geelymerielogo.jpgZhejiang Geely Automotive Company is China’s biggest privately-owned automaker and specialises in making budget cars for first-time buyers like it’s 1.3 litre Geely Merrie which looks like a mutated Mercedes Benz and the 1.6 litre Geely Freedom Cruiser. Other models produced by Geely includes funky names like Uliou, Maple, Urban Nanny and Beauty Leopard.

Most of Geely’s models are based on a 1987 Daihatsu Charade. Their engineers truly know how to milk the most out of a platform, with small cars, medium sized cars and even vans (Urban Nanny) being based on the 1987 Daihatsu Charade platform. For those who do not remember platform model years, the 1987 model is the G100.

Geely will be the first automaker from China to assemble cars outside of China at it’s plant here in Kuantan. The Geely plant in Kuantan is owned by Information Gateway Corporation Sdn Bhd. The plans had been delayed so far because of the NAP, and pending approval from our government. The government has given the go ahead, so production is expected to start soon.

Geely will be assembling the Geely Freedom Cruiser here in Malaysia in 1.3 and 1.6 engine options. Geely may make 2 other larger models in the 1.8 litre engine range later. The Freedom Cruiser is said to be based on a Daewoo design, with engines design licensed from Toyota.

These cars are meant for the export market, with almost all of them destined to be shipped out around the region. The target sales for the Malaysian market is so low that it’s almost negligible.

Geely rove Malaysia rong time!

Source: Wikipedia Geely 7151CK Freedom Cruiser, Shanghai Daily

Related: IGC to start Geely assembly in October 2006