Ford Ranger Launch Mid Valley

The latest and most powerful pick-up truck to join the Malaysian pick-up segment has just arrived – the new 2007 Ford Ranger TDCi featuring the latest generation Duratorq 2.5 litre TDCi engine. More details on the truck as well as a video after the jump.

2007 Ford Ranger TDCi

For those who like the macho looks of the Ford F-series trucks powered by huge V8 engines in the North American market, you’ll find some familiarity in the Ranger’s design cues which are somewhat inspired by the F-series. Ford believes a truck should look like a truck (and not a Storm Trooper helmet on wheels IMHO) and I wholeheartedly agree with them. The sight of the Ranger parked in the classic front three quarter view with the front wheels turned slightly to the direction the car is facing – just looks great.

On the front you get square headlamps that portray sturdiness and toughness, and a big three bar grille which has become the signature of all modern Ford trucks. From the side, you’ll notice the new Ranger has a much higher shoulderline which extends to the rear bedliner too – this means a deeper bedliner, therefore increasing load capacity to 1,266 litres. Another item on the side is exceptionally large side mirrors which are also aerodynamically designed to reduce wind noise, thus improving NVH levels.

2007 Ford Ranger TDCi

Speaking of capacities, the interior has plenty of storage space – five cupholders, a large dual-deck center console storage area with an upper storage for small items and a lower storage for 9 CDs and larger items, as well as an 8.1 litre glovebox. I played around with the switches in the interior and they felt good to touch, especially the power window switches. They just have good feedback when you flick them.

The sound system is an AM/FM/MP3 CD receiver, integrated into the center dash area. Much work has been done to improve NVH levels in the new 2007 Ford Ranger. For example, the oil pan is specially designed with a dual layer configuration to reduce vibrations across the oil pan. The propeller shaft has dynamic dampers.

2007 Ford Ranger TDCi

The new Duratorq engine is has 22% better fuel economy (7.7L per 100km) than the engine in the old Ranger it replaces, yet makes alot more power. The Duratorq 2.5 litre TDCi makes 141bhp/143PS at 3500rpm and 330Nm at 1800rpm. Despite torque peaking at a low 1,800rpm – which is good BTW – it doesn’t go down the hill after the peak. Thanks to a Variable Geometry Turbocharger, the torque curve remains somewhat flat, only dropping slightly towards the redline. A wide and strong torque curve is matched well with 5-speed gearboxes for both the auto and manual variants. A 5-speed auto means this is the only pick-up in it’s class here in Malaysia with a 4 forward cog and 1 overdrive forward cog setup. The auto transmission variant also allows changing from 2WD to 4WD at speeds of under 100km/h via a simple dial switch.

The front brakes have twin calipers, while the rear brakes are the usual drum with Load Sensing Proportionate Valve, typical of a pick-up truck setup. The brakes have anti-lock capabilities, and also have Electronic Brakeforce Distribution. There are dual airbags for the front, and these are dual-stage units.

2007 Ford Ranger TDCi

The new 2007 Ford Ranger TDCi costs RM88,639 for the 4X4 XLT automatic variant while the 4X4 XLT manual variant costs RM83,739. It will be available May 9th 2007 onwards, and will be available in 5 colors. Colors available for both the auto and manual variants is Silver, Panther Black and Racing Blue, while Inca Gold is only available with the automatic and Tango which is some sort of orange is only available on the manual.

Below is an ad clip featuring the Ford Ranger, I thought it got the point across pretty well although it might seem slightly over the top.

Video: Ford Ranger Ad

Ford Ranger Launch Mid Valley

Ford Ranger Launch Mid Valley

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi

2007 Ford Ranger TDCi