New Shell Ferrari 1:38 model cars with Touch Steering feature!


The Shell Ferrari model cars are back again! Shell releases these cars with a new feature every year and last year was the engine sounds of course. This year the cars have abit more intelligence in them.
See the thing is these are Ferraris which are supposed to be able to scream through corners like they’re on rails but the previous cars only go straight like American dragsters! So Shell has solved this – this year the 1:38 scale cars can actually turn!
Shell calls this feature “Touch Steering”. There is a directional button underneath which you can press to store up to 15 different directions. A microchip inside reads these commands and stores them, and controls the front wheels to steer.
Watch how it works:
I think this is quite a good feature, because after all alot of kids are going to play with these cars. A kid can set up his own little race circuit in his living room hall or playroom and then program the car to race through the circuit. This extends the lifespan of the toy before the kid gets bored with it as it opens up a whole new world other than just a toy car going straight into the wall.
Shell also did a TVC featuring Michael Schumacher:
5 cars are offered, which are the 430 Scuderia, FXX Evoluzione, 599 GTB Fiorano, 612 Scaglietti and the 360 GTC. The cars are RM6.90 with a minimum purchase of RM40 of Shell V-Power Racing, or RM8.90 with a minimum purchase of RM40 of Shell Super or Shell Diesel.
The yellow 599 GTB Fiorano and red 430 Scuderia re only available at RM6.90 with the purchase of 4L Shell Helix Ultra or Shell Helix Diesel HX7 or RM8.90 with every purchase of 3L/4L Shell Helix HX5.
There is also a play mat and a display garage set for RM15 and RM60 respectively.






March 26, 2009 @ 12:00 pm
just bought one 360GTC last night for my kids… or was it for me? LOL
March 26, 2009 @ 12:04 pm
haha.. i got them all already for my kid. there is also a model of last years F1 car, but no steering controls.
i wish its for me, but i cant even pry it out of my sons hands..hahah.
March 26, 2009 @ 12:35 pm
its hard to get the yellow color ferrari…:(
March 26, 2009 @ 12:47 pm
[quote comment="224423"]just bought one 360GTC last night for my kids… or was it for me? LOL
[/quote]
Haha, i think its for you…just like the guy in the ads..LOL
March 26, 2009 @ 1:09 pm
the first clip is an ad?…more like a home made video…te 2nd one is wat i call an ad…niway, think i’ll stop using caltex for a while n use shell just to gt d cars…
March 26, 2009 @ 1:25 pm
the lady in the advertisement really hv nice b
March 26, 2009 @ 1:31 pm
Too late for the news actually. Now shell try to emulate McD success with its Hello Kitty frenzy few years back. Jual minyak ke jual toys?
March 26, 2009 @ 1:35 pm
now dis one,i can afford
March 26, 2009 @ 1:37 pm
Aiya…what la this SHELL?!! Toys,toys,toys…always Ferrari toys! When are you gonna give away the real car?!! Isi minyak minimum RM100 (Combine receipt also can wan) then…WIN!! How? Ada berani ka SHELL? LOL
March 26, 2009 @ 1:51 pm
[quote comment="224437"]the lady in the advertisement really hv nice b[/quote]
LOL..
i guess your eyes r more focus on her boobs that the car eh mate? hahaha.. yeah nice but it’s B cup only mah…
March 26, 2009 @ 1:56 pm
Offtopic: Paul, did you go to the launching of the 25 Evo X for the Police?
March 26, 2009 @ 2:06 pm
strange.. how come paul doesn’t come up with a review on evo police car
March 26, 2009 @ 2:08 pm
I tot i was out sometime oredi? The touch steering is a big fat gimmick. They should just sell proper static display models made of metal. These models are soo light and of course feel cheap coz there made of plastic. Even the touch steering key is so tacky. I think chinese cars are more tactile.
March 26, 2009 @ 2:14 pm
Until now, i just have 2, FXX and the rare one
March 26, 2009 @ 2:16 pm
[quote comment="224448"]strange.. how come paul doesn’t come up with a review on evo police car[/quote]
I think Paul can onli get that chance if he drive an S2000, then later caught a chase with tat EVO, then arrest by them and escort by it…
March 26, 2009 @ 2:49 pm
china made cheap pluk car ! pls come out some details car model …
March 26, 2009 @ 2:58 pm
[quote comment="224445"][quote comment="224437"]the lady in the advertisement really hv nice b[/quote]
LOL..
i guess your eyes r more focus on her boobs that the car eh mate? hahaha.. yeah nice but it’s B cup only mah…[/quote]
Hehe,yeap,i oso do notice that chicks got some nice B…welldone d advertisement producer :p
March 26, 2009 @ 4:02 pm
How many ringgits do I have to fill up with Shell Racing to buy this toy for RM6?
March 26, 2009 @ 5:09 pm
i have bought the 430 scuderia and the f1 …
still a long way to go ..
March 26, 2009 @ 7:29 pm
this is stupid la.
u gotta program in the turns first, then pull the car back and release. The car will turn according to the program… but how do u control when to turn? how much to turn? tried playing it on my long office table to dodge some obstacles… doesn’t work. useless gimmick….
March 26, 2009 @ 11:14 pm
got them all. including last year one nicely displayed in the case.
guess if i cant own the real thing, i’ll get the mini scale one. lol.
i’ve seen people display this on their car too. the entire display case glued to the back of the car, peeking out through the rear windshield.
March 27, 2009 @ 2:15 am
lame….. especially the first advertisement.. and having no.1 racer in the world to promote toy ferrari??? -_- hmmmmmmmmmmmmm
March 27, 2009 @ 9:16 pm
the yellow car doesn’t have the touch-steering….. I was conned!
March 28, 2009 @ 2:54 pm
[quote comment="224441"]Aiya…what la this SHELL?!! Toys,toys,toys…always Ferrari toys! When are you gonna give away the real car?!! Isi minyak minimum RM100 (Combine receipt also can wan) then…WIN!! How? Ada berani ka SHELL? LOL
[/quote]
Talkling all crap things..lmfao..
March 31, 2009 @ 12:52 pm
ai have more then one complete sets. does any one who wants those model, let me know. special price hehehe..
April 1, 2009 @ 11:31 am
This is my 2009 collections!
April 8, 2009 @ 11:07 am
I was wondering who are their supplier.. Probably wanna get different model. Does anybody know the detail of the supplier?
April 8, 2009 @ 2:25 pm
OilyBoyz
Its from Mattel.
April 15, 2009 @ 5:42 pm
i will love a model car that is remode controled
please make it remode controle
April 26, 2009 @ 9:02 am
Yahoo… my collction have been compltd… all 7 car inclusing th yellow plus garage… hahahahahahaha just only with bill RM52.80 Super… hahhaahhahaa
April 27, 2009 @ 12:24 am
Dear all,
Kindly need your help… i can’t find the 360 GTC at my near by shell station.. i need 1 more to have a full set for my niece.. anyone can let me know which shell station still have stock?
Thanks in advance .
My email karwai1808@hotmail.com
April 27, 2009 @ 12:25 am
Just to add on. i’m staying around klang valley