New Shell Ferrari 1:38 model cars with Touch Steering feature!

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The Shell Ferrari model cars are back again! Shell releases these cars with a new feature every year and last year was the engine sounds of course. This year the cars have abit more intelligence in them.

See the thing is these are Ferraris which are supposed to be able to scream through corners like they’re on rails but the previous cars only go straight like American dragsters! So Shell has solved this – this year the 1:38 scale cars can actually turn!

Shell calls this feature “Touch Steering”. There is a directional button underneath which you can press to store up to 15 different directions. A microchip inside reads these commands and stores them, and controls the front wheels to steer.

Watch how it works:

I think this is quite a good feature, because after all alot of kids are going to play with these cars. A kid can set up his own little race circuit in his living room hall or playroom and then program the car to race through the circuit. This extends the lifespan of the toy before the kid gets bored with it as it opens up a whole new world other than just a toy car going straight into the wall.

Shell also did a TVC featuring Michael Schumacher:

5 cars are offered, which are the 430 Scuderia, FXX Evoluzione, 599 GTB Fiorano, 612 Scaglietti and the 360 GTC. The cars are RM6.90 with a minimum purchase of RM40 of Shell V-Power Racing, or RM8.90 with a minimum purchase of RM40 of Shell Super or Shell Diesel.

The yellow 599 GTB Fiorano and red 430 Scuderia re only available at RM6.90 with the purchase of 4L Shell Helix Ultra or Shell Helix Diesel HX7 or RM8.90 with every purchase of 3L/4L Shell Helix HX5.

There is also a play mat and a display garage set for RM15 and RM60 respectively.


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About the Author

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.

Comments

  1. osh_kosh says:

    just bought one 360GTC last night for my kids… or was it for me? LOL :)

    Reply Thumb up 1 Thumb down 0
  2. BanyakMasukWorkshop says:

    haha.. i got them all already for my kid. there is also a model of last years F1 car, but no steering controls.

    i wish its for me, but i cant even pry it out of my sons hands..hahah.

    Reply Thumb up 1 Thumb down 0
  3. clement says:

    its hard to get the yellow color ferrari…:(

    Reply Thumb up 0 Thumb down 0
  4. MisterBenjo says:

    [quote comment="224423"]just bought one 360GTC last night for my kids… or was it for me? LOL :) [/quote]

    Haha, i think its for you…just like the guy in the ads..LOL

    Reply Thumb up 0 Thumb down 0
  5. shan0025 says:

    the first clip is an ad?…more like a home made video…te 2nd one is wat i call an ad…niway, think i'll stop using caltex for a while n use shell just to gt d cars…

    Reply Thumb up 0 Thumb down 0
  6. Jay says:

    the lady in the advertisement really hv nice b

    Reply Thumb up 0 Thumb down 0
  7. azrai says:

    Too late for the news actually. Now shell try to emulate McD success with its Hello Kitty frenzy few years back. Jual minyak ke jual toys?

    Reply Thumb up 0 Thumb down 0
  8. halim says:

    now dis one,i can afford

    Reply Thumb up 0 Thumb down 0
  9. torque says:

    Aiya…what la this SHELL?!! Toys,toys,toys…always Ferrari toys! When are you gonna give away the real car?!! Isi minyak minimum RM100 (Combine receipt also can wan) then…WIN!! How? Ada berani ka SHELL? LOL :-)

    Reply Thumb up 0 Thumb down 0
  10. osh_kosh says:

    [quote comment="224437"]the lady in the advertisement really hv nice b[/quote]

    LOL.. :) i guess your eyes r more focus on her boobs that the car eh mate? hahaha.. yeah nice but it's B cup only mah…

    Reply Thumb up 0 Thumb down 0
  11. mukhri88 says:

    Offtopic: Paul, did you go to the launching of the 25 Evo X for the Police?

    Reply Thumb up 0 Thumb down 0
  12. cecibo says:

    strange.. how come paul doesn't come up with a review on evo police car

    Reply Thumb up 0 Thumb down 0
  13. knight_templar says:

    I tot i was out sometime oredi? The touch steering is a big fat gimmick. They should just sell proper static display models made of metal. These models are soo light and of course feel cheap coz there made of plastic. Even the touch steering key is so tacky. I think chinese cars are more tactile.

    Reply Thumb up 0 Thumb down 0
  14. kei9 says:

    Until now, i just have 2, FXX and the rare one

    Reply Thumb up 1 Thumb down 0
  15. Wilfred says:

    [quote comment="224448"]strange.. how come paul doesn't come up with a review on evo police car[/quote]

    I think Paul can onli get that chance if he drive an S2000, then later caught a chase with tat EVO, then arrest by them and escort by it… :P

    Reply Thumb up 0 Thumb down 0
  16. ggg says:

    china made cheap pluk car ! pls come out some details car model …

    Reply Thumb up 0 Thumb down 0
  17. KungFu kid says:

    [quote comment="224445"][quote comment="224437"]the lady in the advertisement really hv nice b[/quote]

    LOL.. :) i guess your eyes r more focus on her boobs that the car eh mate? hahaha.. yeah nice but it's B cup only mah…[/quote]

    Hehe,yeap,i oso do notice that chicks got some nice B…welldone d advertisement producer :p

    Reply Thumb up 0 Thumb down 0
  18. newbie says:

    How many ringgits do I have to fill up with Shell Racing to buy this toy for RM6?

    Reply Thumb up 0 Thumb down 0
  19. lambov12 says:

    i have bought the 430 scuderia and the f1 …

    still a long way to go ..

    Reply Thumb up 0 Thumb down 0
  20. Alamak says:

    this is stupid la.

    u gotta program in the turns first, then pull the car back and release. The car will turn according to the program… but how do u control when to turn? how much to turn? tried playing it on my long office table to dodge some obstacles… doesn't work. useless gimmick….

    Reply Thumb up 0 Thumb down 0
  21. csv says:

    got them all. including last year one nicely displayed in the case.

    guess if i cant own the real thing, i'll get the mini scale one. lol.

    i've seen people display this on their car too. the entire display case glued to the back of the car, peeking out through the rear windshield.

    Reply Thumb up 0 Thumb down 0
  22. harry says:

    lame….. especially the first advertisement.. and having no.1 racer in the world to promote toy ferrari??? -_- hmmmmmmmmmmmmm

    Reply Thumb up 0 Thumb down 0
  23. arch808 says:

    the yellow car doesn't have the touch-steering….. I was conned!

    Reply Thumb up 0 Thumb down 0
  24. Tezza says:

    [quote comment="224441"]Aiya…what la this SHELL?!! Toys,toys,toys…always Ferrari toys! When are you gonna give away the real car?!! Isi minyak minimum RM100 (Combine receipt also can wan) then…WIN!! How? Ada berani ka SHELL? LOL :-) [/quote]

    Talkling all crap things..lmfao..

    Reply Thumb up 0 Thumb down 0
  25. along says:

    ai have more then one complete sets. does any one who wants those model, let me know. special price hehehe..

    Reply Thumb up 0 Thumb down 0
  26. speedrider says:

    This is my 2009 collections!

    Reply Thumb up 0 Thumb down 0
  27. OilyBoyz says:

    I was wondering who are their supplier.. Probably wanna get different model. Does anybody know the detail of the supplier?

    Reply Thumb up 0 Thumb down 0
  28. speedrider says:

    OilyBoyz

    Its from Mattel.

    Reply Thumb up 0 Thumb down 0
  29. emanuel says:

    i will love a model car that is remode controled

    please make it remode controle

    Reply Thumb up 0 Thumb down 0
  30. Shukri says:

    Yahoo… my collction have been compltd… all 7 car inclusing th yellow plus garage… hahahahahahaha just only with bill RM52.80 Super… hahhaahhahaa

    Reply Thumb up 0 Thumb down 0
  31. 360 GTC says:

    Dear all,

    Kindly need your help… i can't find the 360 GTC at my near by shell station.. i need 1 more to have a full set for my niece.. anyone can let me know which shell station still have stock?

    Thanks in advance .

    My email karwai1808@hotmail.com

    Reply Thumb up 0 Thumb down 0
  32. 360 GTC says:

    Just to add on. i'm staying around klang valley

    Reply Thumb up 0 Thumb down 0
  33. Vikesh Mahadeo says:

    Good day , I’m in South Africa and I’m looking for the 3rd edition of the Shell Ferrari model cars as I already have the 1st and 2nd editions. Could someone please advise as to when this (3rd edition) becomes available in South Africa. Kind regards, Vikesh Mahadeo.

    Reply Thumb up 0 Thumb down 0
  34. andre grobler says:

    can you please let me know how i can get the 2nd and 3rd set of shell ferrari model cars thank you

    Reply Thumb up 0 Thumb down 0
  35. andre grobler says:

    can you please let me know how i can get 2nd and 3rd shell ferrari model cars thank you

    Reply Thumb up 0 Thumb down 0
  36. andre grobler says:

    please let me know where i can get 2nd and 3rd set thank you

    Reply Thumb up 0 Thumb down 0
  37. Kristian A. Santos says:

    wow!!!!!……..but i have 2 of them the 599 gtb fiorano and 612 scaglietti…….

    Reply Thumb up 0 Thumb down 0
  38. Jon Sanoy says:

    Got six of them….the only one remaining is the one that needs change oil purchase…But I will get it soon….

    Reply Thumb up 0 Thumb down 0
  39. edwin m. ramos says:

    got 4 of them, and i have a complete collection last year…

    Reply Thumb up 0 Thumb down 0

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