Infiniti M
Current generation Infiniti M – due to be replaced soon!

New and cool ways of launching products are a sure way of getting more attention to your product in a sea of press releases. The word is that despite not having an actual showcar model of the next generation Infiniti M-series ready yet, it will be displaying a foam mold model at the Pebble Beach show coming up in August.

Now you might be thinking, what’s the use of a foam mold? Wouldn’t that only show the overall silhouette of the car? Here’s the unique part – apparently Infiniti will be using 3D projection systems to project a digital rendering of the next generation M onto the mold.

The Infiniti M is currently available as the M35 and M45, and is Infiniti’s rear wheel drive answer to the 5-Series, E-Class, GS, A6, and etc. The car is known as the Nissan Fuga in Japan, where the Infiniti brand is not present, like how the Infiniti G is known as the Nissan Skyline and most recently, the Infiniti EX as the Skyline Crossover.

The top of the range next generation M will most likely be called the Infiniti M50, featuring the VK50VE 5.0 litre V8 producing 390 horses and 500Nm of torque, while the baseline could either be an M35 or an M37 featuring either a 3.5 litre V6 or a 3.7 litre V6 respectively. The 3.7 litre did not really phase out the 3.5 litre and both engines seem to be in use concurrently in the Nissan stables.