The Saga is the latest model to join Proton Australia’s line-up, selling Down Under as the Proton S16. As its name suggests, the S16 is powered by the 110 bhp 1.6-litre Campro IAFM engine paired to a five-speed manual ‘box.
Its drive away retail price of $11,990 makes it the lowest priced new car in Australia. Before launch, Proton billed the S16 as the cheapest sedan in the market, but latest currency exchange rates have given the S16 an even stronger selling point.
The auto version will debut shortly while July 2010 will see the introduction a GXR variant that adds dual airbags, ABS, alloys, reverse sensors and fog lamps to the kit list.
It’s clearly a very good deal, but since the Saga’s looks aren’t exactly what you’d call pretty, Proton Australia has signed on Miss Universe Australia 2009 Rachael Finch for some “look at me” appeal. She will be featured in all S16 ads in Australia. A clearer view of the lovely Miss Finch is available after the jump!
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AI-generated Summary ✨
Comments highlight the promotion of the Proton Saga endorsement by Miss Australia Universe, with a generally positive view on the pairing of the attractive model to attract attention. Several comments discuss the car's features and compare it to international models, noting that the Australian version offers more safety features like dual airbags and ABS, unlike in Malaysia. There's a recurring sentiment that Proton's international offerings are better equipped and cheaper due to lower taxes or different market strategies, leading to frustration among Malaysian buyers about the higher local prices and limited features. Many express pride in Proton’s global presence, but some criticize the marketing tactics, quality, and pricing discrepancies. Overall, reactions are mixed, with admiration for Proton's global efforts but concern about inconsistency and perceived unfairness in local vs. international markets.