It was quite an open secret that Naza was looking to take over custody of the Chevrolet brand in Malaysia, even before the official break up announcement by DRB-HICOM and GM. So a Starbiz report saying that Naza and GM are in talks for the exclusive distribution of Chevy comes as no surprise.
Although the report, which quotes an unnamed “industry source” said that GM is in talks with several parties, it didn’t mention any local company besides Naza. According to the source, Naza and GM will make an announcement by the second week of January.
In the meantime, GM is counting on dealer Cergazam Sdn Bhd to manage the franchise until a new partner comes on board.
Naza taking on Chevrolet in its stable will be quite interesting as it already handles one of Chevy’s big rivals in Kia, and we can imagine that one of the big topics on the discussion table with GM will be how Naza will manage this situation.