Bufori Motor Car has launched the brand in China at the Top Marques Shanghai luxury show, where Bufori MD Gerry Khouri and Chinese superstar Liu Xiaoqing jointly unveiled a La Joya in front of the media and VIPs.
The company also announced the appointment of Bufori China as the exclusive distributor of the marque’s vehicles in the country. The company, which was formed in June this year, is a partnership with Jiaochen Group, which operates numerous automotive dealerships in the Ningbo region.
The first batch of three Buforis – two La Joyas and a MkII – were air-freighted to Shanghai in co-operation with MASkargo two weeks ago, and will be exhibited at the brand’s flagship showroom in Xintiandi, a prestigious district in the centre of pulsating Shanghai, when that opens in December.
Bufori China plans to set up additional dealerships in Beijing, Chengdu and Shenzhen by 2012, and the brand – which expects China to become its biggest market very soon – will also showcase its handmade luxury vehicles at the Beijing International Motor Show in April next year.