Chinese automaker FAW Group unveiled a new brand called Oley (or Oulang, in Chinese) last week at the Guangzhou auto show. The small car brand is hoping to attract young consumers with stylish and sporty offerings.

It’s set to launch its first model, a sedan, next March, at a price of around 80,000 to 100,000 yuan (RM39,865 to RM49,830). The car, which according to some reports is based on a Mk II VW Jetta and is powered by a 1.5 litre engine and a choice of five-speed manual or four-speed auto transmissions, will be built at the FAW Car Plant II in Changchun.

The brand takes its name from the Spanish word Olé, which the company says is well known to Chinese consumers from the World Cup, adding that it has named the new brand as such to express ‘passion, vitality, fashion, sports,’ and it has even got a brand slogan which goes “Let’s Oley!” Yes, well, Oley on then.