Cham Tack Keong from Johor Bahru recently drove home a brand new Honda Insight. The hybrid car was the grand prize of the lucky draw in Honda’s After-Sales Promotion Campaign, which was announced in June last year.

Cham, 40, has been consistently servicing his Honda Accord 2.4 in Sutera Auto Sdn Bhd since 2006. “I am happy that my loyalty to Honda’s after-sales service pays off. I always believe in sending my car back to Honda for routine maintenance so that I can be sure that my car is well taken care of,” he said.

In an effort to retain customers for life, Honda Malaysia has initiated a series of activities to promote Lifetime Ownership Loyalty (LOL) and this campaign was one of them. Besides the Insight, Honda Malaysia also gave away service vouchers worth RM672,000 and 20 units of the iPad 2 for the campaign.

“We believe in building a lifelong relationship with our customers. Once we hand the key over to them, it is not an end but a beginning in our relationship. Hence, through this campaign, we would like to thank all our customers for giving us the opportunity to be friends. We would also like to remind our customers that Customer Satisfaction is our number one priority,” said Yoichiro Ueno, MD and CEO of Honda Malaysia.