Proton has officially announced that the P3-21A’s name is the Proton Preve. According to Proton, the word Preve is pronounced ‘prae-veh’, which means “to prove ” (a point).
According to Proton Holdings Berhad group managing director Datuk Seri Syed Zainal Abidin, the name is in line with Proton’s vision to prove the car is a global car with global standards. Now we can all stop calling it the P3-21A!
The Proton Preve name was previously leaked onto online forums and blog comments, and we began to suspect that the name was in fact Preve when we noticed protonpreve.com and protonpreve.com.my had been registered by Proton’s web agency Tribal DDB.
Then what appeared to be art for marketing leaflets and etc started to appear on the internet with the name Proton Preve on it, and we even saw the listing of an iOS app with augmented reality features appear with the name Proton Preve on it. Finally, photos of a red Proton Preve test drive car were leaked online.
Follow all our Preve coverage at our Proton Preve category index.