Some news about Proton in Australia. Proton Cars Australia has reported an increase in sales figures for the month of February 2014 – the monthly total of 106 units represents a 63.1% jump or 58 units over that from January.
The figure also increases YTD growth for the brand by 33.9%, and a 41 unit increase from the 65 units sold in the corresponding month last year. There were no specifics as to which models led the upsurge in sales.
The automaker said in a statement that the growth in sales can be attributed to many factors – a constantly growing and confident dealer network that currently has 30 outlets, a reinvigorated model range as well as a concerted marketing program to raise the awareness and visibility of the brand.