Some news about Proton in Australia. Proton Cars Australia has reported an increase in sales figures for the month of February 2014 – the monthly total of 106 units represents a 63.1% jump or 58 units over that from January.
The figure also increases YTD growth for the brand by 33.9%, and a 41 unit increase from the 65 units sold in the corresponding month last year. There were no specifics as to which models led the upsurge in sales.
It currently sells the Preve, Exora, S16 FLX (the Saga), Persona Elegance and Gen.2 as well as the Suprima S, which was officially launched in the country last November.
The automaker said in a statement that the growth in sales can be attributed to many factors – a constantly growing and confident dealer network that currently has 30 outlets, a reinvigorated model range as well as a concerted marketing program to raise the awareness and visibility of the brand.
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AI-generated Summary ✨
The comments reflect mixed reactions to Proton's 63% sales increase in Australia, with some expressing cautious optimism about the small absolute numbers—106 units across 30 outlets—and questioning its sustainability. Supporters see it as a positive sign of Proton's gradual market entry and potential growth abroad, praising their efforts amidst a highly competitive environment, while critics highlight the low volume, question profit margins, and sarcastically compare it unfavorably to other brands like Great Wall and Japanese automakers. Several comments humorously downplay the significance, suggesting the figures are minimal or exaggerated, and some skeptics express concerns about Proton's long-term viability and strategic plans. Overall, the sentiments range from cautious encouragement to skepticism, emphasizing that while it's an improvement, the sales figures are still modest for a large market like Australia.