Here’s another brand that has achieved a record first half. June 2014 saw Ford record its highest ever monthly sales in Malaysia, which capped the brand’s best-ever first-half performance.
Last month, Ford sales jumped 58% year-on-year to 1,307 vehicles. For the period of January to June, sales increased nearly 25% to 6,520 units.
The Ranger was once again Ford’s best-selling nameplate in Malaysia. Sales of the class-leading pick-up truck rose 43% from a year ago to 3,667 units. Ford recently made the move to include Electronic Stability Program (ESP), five (as opposed to four) three-point seatbelts, plus a centre headrest and two ISOFIX anchors for the rear bench seats for all Ranger variants, a commendable move.
The best-selling passenger car was the Fiesta facelift, now with the 1.0 Ecoboost version on board. Ford sold 1,778 units of the B-segment car in H1, significantly more than the Kuga SUV (478) and Focus C-segment sedan and hatch (575).
“This really is an exciting time for Ford in Malaysia, and we remain absolutely committed to further growing our business and providing each and every one of our current and future customers with an unmatched ownership experience,” said David Westerman, MD of Malaysia and Asia Pacific Emerging Markets at FoMoCo.